Senior Regional Marketing Lead - DACH

The company is a leading human risk management platform designed to transform the "human factor" from a security vulnerability into a proactive layer of defense. We focus on driving measurable behavior change and quantifiable risk reduction for our global customers.

ABOUT THE ROLE

We’re looking for a Senior Regional Marketing Lead to own pipeline and ARR growth across DACH.

This is not a traditional field marketing role centred around an events calendar. We’re looking for someone who thinks like a regional growth owner — someone who can connect inbound and outbound campaigns into one engine, understand the full regional marketing mix, and make smart decisions about where to invest budget based on what actually drives pipeline and revenue.

Location: Germany — hybrid or remote

What you will own

REGIONAL PIPELINE & GROWTH

• Own the DACH marketing strategy with a clear focus on pipeline generation, revenue influence and ARR growth.

• Build and run connected inbound and outbound campaigns rather than treating them as separate motions.

• Own the regional outbound engine, partnering closely with SDR/BDR teams on targeting, messaging, sequences and campaign plays.

• Build inbound programs across content, nurture, SEO and paid channels to generate and warm demand.

• Partner with Sales to define and continuously refine target accounts based on ICP fit, intent, engagement and pipeline potential.

• Use account, intent, firmographic and technographic data to prioritise where to focus.

• Test new approaches such as multi-threading, trigger-based outreach and intent-led campaigns.

• Continuously optimise messaging, channels and campaigns based on conversion and pipeline performance.

DACH STRATEGY & BUDGET OWNERSHIP

• Act as the regional marketing owner for DACH, bringing local market insight, buyer behaviour and competitive understanding into the wider marketing strategy.

• Own the DACH marketing budget and decide where investment will have the greatest impact.

• Move budget towards the channels and activities that are working, rather than defaulting to established ways of working.

• Use events strategically — including industry events, executive roundtables and customer gatherings — as part of a broader growth strategy, rather than as the strategy itself.

• Partner with Growth Marketing on paid programs across LinkedIn, retargeting, search and other relevant channels.

• Work with Customer Marketing and Customer Success to turn DACH customers into references, advocates and case studies that support both new-logo and expansion opportunities.

CROSS-FUNCTIONAL PARTNERSHIP

• Work closely with Sales and SDR/BDR leadership to align marketing activity with commercial priorities.

• Partner with Product Marketing and Demand Generation to localise global campaigns and messaging for DACH.

• Work with RevOps to ensure campaign performance, pipeline and revenue data are visible and actionable.

ANALYTICS & OPTIMISATION

• Own reporting across regional pipeline generation, account engagement, conversion and marketing-sourced/influenced revenue.

• Set regional targets and forecast performance against them.

• Regularly review performance with Sales and Marketing leadership, clearly identifying where to double down, change direction or stop investing.

• Take a test-and-learn approach: run structured experiments, measure the results and scale what works.

WHAT YOU WILL BRING

• 7+ years of experience in B2B field marketing, demand generation, growth marketing or a similar role, with proven experience across both inbound and outbound campaigns.

• A strong track record of generating measurable pipeline and revenue impact, not simply delivering marketing activity.

• Experience owning a regional go-to-market strategy and turning market insight into a clear plan.

• Confidence managing and allocating a marketing budget, including making decisions about where to increase or reduce investment based on performance.

• Strong understanding of B2B buyer journeys, demand generation and the relationship between Marketing, SDR/BDR and Sales.

• Strong analytical skills and the ability to use data to understand funnel performance and make commercial decisions.

• Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation.

• The confidence to present strategy, performance and recommendations to senior stakeholders.

• Experience in B2B SaaS, cybersecurity or another complex B2B sales environment is preferred.

• A deep understanding of the DACH market, including local buyer behaviour and business culture.

• Fluent German and English

AI FLUENCY

AI is part of how we work at the company, and we expect everyone to be comfortable using AI to improve how they work. tools and confidence experimenting with them to make your work faster and better.

NICE TO HAVE

• Experience with ABM concepts such as account tiering, account-level personalisation and intent-based targeting.

• Experience marketing into cybersecurity, public sector or other regulated industries in DACH.

What we offer*

• Work/Life balance: Flexible hours, 33 vacation days

• Wellbeing and financial support: Access to Open Up, corporate discounts

• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups

• And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ

*Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.

About Us

At the company, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!