Senior Product Marketing Manager

With over 30,000 customers, including a third of Fortune 500 companies, the company is trusted by organizations across the globe to make their workflows work better.

We create a suite of integrated solutions for time management, resource planning, budget management, roadmapping, program management, reporting and more. We create the tech that enables the modern team to deliver – for every step from first vision to value.

Since our beginning in 2007 as a project to make a time-tracking tool to help a client – the company has expanded to become the #1 time management add-on for Jira, and we have developed and acquired a multitude of tools to become one of the most trusted names in the Atlassian ecosystem.

We want everyone to work better – but we also want to be a tech company with a heart. Join us as we continuously innovate our award-winning products, create new solutions, and help the world work smarter, not harder.

About the role

The company's Atlassian Marketplace suite is one of the most trusted collections of apps in the ecosystem, and it's also one of our biggest opportunities: on its own, each product tells a strong story, but together — and alongside the company's new AI-native flagship platform — they can tell a much bigger one. We're looking for a Senior Product Marketing Manager to own that bigger story — connecting our marketplace products to one another, and connecting all of them to the company's flagship platform and its broader Strategic Portfolio Management (SPM) narrative.

Reporting to the Director of Enterprise Product Marketing, you'll be responsible for messaging and positioning across multiple product lines within the marketplace suite, and for the narrative that carries customers from those individual apps into the flagship platform. You'll build narratives that work at the persona level, the use-case level, and the industry level, and you'll know how to weave a compelling thread between products that were once marketed on their own — and between the suite and the platform they now feed into. This is a role for a natural storyteller who partners closely with Product, understands PLG motions from the inside, and is energized by connecting the dots other people haven't connected yet.

What you'll do

• Develop messaging and positioning that spans multiple products within the Atlassian Marketplace suite, rather than treating each product as a standalone story.

• Build persona-, use-case-, and industry-specific narratives — for audiences ranging from hands-on practitioners to IT and product leaders to the C-suite — that link our marketplace products together and connect them to the company's broader SPM and platform story.

• Partner closely with Product Management across multiple product lines to stay close to roadmap, capability, and customer insight, and to translate that into market-ready positioning.

• Partner with Product Management and Finance on pricing and packaging strategy across the marketplace suite, translating market and buyer willingness-to-pay signals into positioning that supports the model.

• Apply PLG (product-led growth) principles to messaging and go-to-market work, ensuring positioning supports self-serve discovery, adoption, and expansion motions alongside sales-assisted paths.

• Design and run go-to-market programs and launches across the marketplace suite, from audience and story definition through asset creation and post-launch measurement.

• Build and mature a launch tiering framework across the marketplace suite — the criteria that classify a launch's scope and investment level, and the playbooks and cross-functional process that let any future launch run consistently, whether it's a major product release or a minor feature update.

• Create high-impact sales and marketplace enablement, including solution briefs, discovery frameworks, ROI and business case tools, and seller training, that help sellers and self-serve buyers navigate a multi-product suite.

• Track the competitive landscape across the marketplace suite, and build competitive positioning and battlecards that keep sellers and buyers oriented.

• Partner with the Growth Marketing team to translate suite-level messaging into campaigns that drive marketplace discovery, trials, and conversion.

• Partner with the Partner Marketing team where relevant to align marketplace suite messaging with broader ecosystem and co-marketing efforts.

• Serve as a voice of the market by running customer interviews, gathering feedback from sales and success teams, and validating positioning before it goes wide.

• Guide how the company engages design partners and customer advisors across the marketplace suite, and ensure what's learned from those conversations — call transcripts, program results, recurring feedback — makes it back into the messaging framework, sales enablement materials, and customer advocacy content.

• Use AI tools day-to-day to accelerate research, competitive analysis, and content production, without sacrificing quality. Automate repetitive tasks, streamline workflows across the GTM and launch lifecycle, and surface data insights faster — freeing up time for strategic, high-impact work.

• Influence the product roadmap across multiple product lines by bringing market, buyer, and PLG-motion insight back to Product Management.

Who you are

Must-haves

• 5-8 years of product marketing experience in enterprise B2B SaaS, with a strong solutions marketing background.

• A skilled storyteller with a track record of building narratives that connect multiple products, personas, use cases, or industries into a single, coherent story.

• Experience working in and marketing PLG (product-led growth) motions, with a solid understanding of how self-serve adoption and expansion work.

• A collaborative approach, with a strong track record of working closely with Product Management to shape and communicate positioning.

• Experience designing and running go-to-market programs and launches that drove measurable pipeline, adoption, or revenue.

• Excellent written and verbal communication skills, with the ability to make complex, multi-product stories easy to understand.

• Comfort using AI tools as part of your day-to-day workflow — for research, competitive analysis, and content production — with the judgment to know when they're helping and when they're not.

Nice-to-haves

• Experience with the Atlassian ecosystem and its marketplace.

• Experience with marketplace selling motions.

• Experience with marketplace positioning, including how listings, reviews, and discovery influence buyer decisions.

Why Join the company?

• Impact: Work on meaningful products that empower enterprise users and improve productivity.

• Innovation: Be part of a culture that values creativity and innovation, with opportunities to make a real impact.

• Collaboration: Join a supportive, collaborative team that values openness, communication, and a continuous learning environment.

• Growth: Opportunities for professional development, including conferences, courses, and mentorship.

What's In It For You (Org-wide)

• Remote First work environment

• Unlimited vacation in most of our locations!!

• Great benefits including health, dental, vision and savings plan.

• Perks such as training reimbursement, WFH reimbursement, and more.

• Diverse and dynamic teams with challenging and exciting work.

• An opportunity to have a real impact on our business.

• A great range of social activities (both in person and virtual).

• Optional in person meet-ups and the ability to travel to our international offices

• Employee referral program

• And so much more!

Note: As our hiring teams are global, please submit your resume in English only

Apply today to join the the company team and help shape the future of enterprise productivity software.

Join us at the company Software, where we proudly foster an equal opportunity workplace. We are committed to creating an inclusive culture where all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.