Senior Product Manager, Consumer (B2C)

Description

The company is hiring a Senior Product Manager, Consumer (B2C) to lead and grow our consumer product line across web, iOS, Android, desktop and browser extensions. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates based in the El Dorado Hills, CA metro area.

The company’s cybersecurity software is trusted by millions of people and thousands of organizations globally. The company is published in 23 languages and sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and help make world-class personal security simple, seamless and accessible for everyday users and families.

About the company

The company is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. The company is a pioneer of zero-knowledge and zero-trust security built for any IT environment. Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks. Recognized for its innovation in the Gartner Magic Quadrant for Privileged Access Management (PAM), the company secures passwords and passkeys, infrastructure secrets, remote connections and endpoints with role-based enforcement policies, least privilege and just-in-time access. Learn why the company is trusted by leading organizations to defend against modern adversaries at the company .

About the Role

This role will define and drive the vision, strategy and roadmap for the company’s consumer product line across web, mobile, desktop and browser extension platforms. The ideal candidate has strong experience building and growing consumer software products, with a deep understanding of user behavior, product-led growth and cross-platform product execution. This role will partner closely with engineering, design and marketing to deliver a cohesive, secure and intuitive experience across every customer touchpoint, while driving adoption, engagement, conversion and long-term customer value.

Responsibilities

• Own the vision, strategy and multi-release roadmap for the company’s consumer product line across web, iOS, Android, desktop and browser extensions

• Deliver a consistent, cohesive and intuitive cross-platform experience, ensuring feature parity and a unified customer journey wherever users access the company

• Partner closely with marketing to shape positioning, messaging, pricing and packaging, promotions and go-to-market plans for new features and releases

• Drive consumer growth by optimizing acquisition, activation, onboarding, conversion from free to paid, retention and expansion into add-on products

• Manage the full product lifecycle from discovery and planning through development, launch and iteration

• Prioritize and manage the product backlog based on customer value, business impact and technical feasibility, working closely with engineering and design

• Champion the individual and family customer by conducting user research, analyzing behavior and translating insights into prioritized product opportunities

• Define, track and analyze key product and growth metrics, including activation, retention, conversion, engagement and lifetime value, to inform roadmap and investment decisions

• Grow adoption and engagement of consumer add-on products such as BreachWatch, secure file storage and secure messaging

• Coordinate across engineering, design, marketing, support and documentation teams to ensure successful launches and strong customer adoption

• Monitor consumer security trends, competitive dynamics and platform changes across app stores, browsers and operating systems that impact the product

• Advocate for a security-first, privacy-by-design and frictionless user experience across consumer product decisions

Requirements

• 5+ years of experience in product management, with a strong track record in consumer (B2C) software products

• Demonstrated success delivering consumer products across multiple platforms, including web, mobile and desktop, with measurable user and business outcomes

• Experience driving consumer growth metrics such as acquisition, activation, conversion, retention and engagement

• Proven ability to partner with marketing on positioning, pricing and packaging and go-to-market strategy for consumer products

• Strong customer empathy and experience using qualitative and quantitative research to inform product decisions

• Excellent written and verbal communication skills, with the ability to influence across engineering, design, marketing and business stakeholders

• Comfort working with data and analytics tools to define metrics, run experiments and measure impact

• Highly organized with strong execution skills and attention to detail

• Experience working in Agile software development environments

• Bachelor’s degree or equivalent practical experience; degree in business, design or a related field preferred

Preferred Qualifications

• Experience with subscription, freemium or free-to-paid consumer business models

• Familiarity with cybersecurity, privacy, password management or identity-related products

• Experience shipping and optimizing mobile apps and browser extensions, including app store and web store best practices

• Hands-on experience with A/B testing, growth experimentation and product analytics platforms such as Amplitude, Mixpanel or similar tools

• Understanding of consumer onboarding, lifecycle marketing and retention strategies

• Passion for making complex security and privacy tools simple and accessible for everyday users and families

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)

• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life

• Voluntary Short/Long Term Disability Insurance

• 401K (Roth/Traditional)

• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)

• Above market annual bonuses

The company, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

The company Candidate Privacy Notice

This notice explains how the company processes your personal data during recruitment. Depending on the role and location, the Controller of personal data (the organization responsible for determining why and how personal data is processed) will be the company Inc. (US), the company EMEA Ltd. (Ireland), or the company APAC K.K (Japan).

• Data We Collect

Information You provide

• Contact details, CV/resume, cover letter

• Employment history, qualifications, work eligibility

• Application responses and uploaded documents

Information We generate

• Interview notes, assessments, communications

• Scheduling information

Information From Others

• Recruiter/referral information who submit your profile

• References (with your consent, before final offer)

• Public professional profiles

• Background verification (post offer)

Voluntary Diversity and Equal Opportunity Information

• We may ask you to voluntarily provide diversity information including race/ethnicity, gender, disability status and veteran status (US). Providing this information is optional and the company collects this data in order to comply with EEOC and similar requirements

• How We Use Your Data

• Assess your application and suitability

• Manage interviews and recruitment workflow

• Consider you for other/future roles (we may seek your consent to keep your information on our systems beyond the retention period specified)

• Comply with employment law obligations

• Legal Basis

• Legitimate Interests (recruitment management, security and integrity of the hiring process)

• Contracting steps (for progressed candidates)

• Legal and regulatory compliance obligations; explicit consent where required

• Who We Share Information With

Internal

• HR, hiring managers, interviewers*, IT support for system administration

*Note - diversity and equal opportunity data is not shared with hiring managers.

Third Parties

Service providers who assist with

• Applicant tracking, recruitment systems and assessment providers

• Background verification vendors (post offer)

• Recruitment agencies (where applicable)

• Tools to support communication, collaboration and to securely store your data

The company ensures that all our third parties are contractually bound to protect your personal data with adequate safeguards in place.

• International Transfers

Your data may be accessed by the company entities globally as needed for the purposes of hiring and decision making. We protect any such data transfer between the company entities using appropriate safeguards under applicable data protection laws.

• Security

We implement appropriate technical and organizational measures to protect your data, consistent with our industry leading security standards.

• Retention

We keep your data for 24 months from your last application activity, then delete or anonymize it.

Exceptions

• You opt into our talent database for further retention by providing consent (extended retention)

• You're hired (transfers to employee records)

• Your Rights

You have the following rights and can contact us at the email below to exercise them:

• Access, correct, or delete your data, subject to applicable law and retention requirements

• Object to or restrict processing

• Withdraw consent (where applicable)

• Request data portability

• Lodge a complaint with your data protection authority

If you become an employee, your rights regarding your employee record are governed by our internal Employee Privacy Notice and certain data will be retained as required under relevant laws such as employment or tax law.

When you request access to your personal data, some information may be redacted if it includes the personal data of other individuals or information that we must protect in order to preserve their privacy rights.

• Automated Decisions

The company does not make hiring decisions using solely automated processing.

• Contact - Candidates can send privacy questions to: [link for members]