Senior Performance Acquisition Lead - Cash Offer

The company is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks.

WHAT YOU’LL OWN

• Personally launch, manage and scale Google and Meta; develop TikTok; evaluate X and ChatGPT Ads where you can make a credible business case.

• Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.

• Turn seller insights into offers, creative briefs and landing-page tests together with our creative and development partners.

• Connect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and keep improving attribution.

• Build a clear testing and reporting rhythm, and drive solutions independently.

WHAT WE’RE LOOKING FOR

• Proven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight.

• Successful US lead-generation experience. Motivated-seller and homeowner lead generation is especially relevant; home services, mortgage, insurance or lead marketplaces are also welcome.

• Evidence of improving lead quality and business economics beyond platform CPL and ROAS.

• Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.

• Fast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints.

• Clear professional English and genuine end-to-end ownership.

TikTok experience is a strong advantage.

HOW SUCCESS IS MEASURED

More qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric.

YOUR FIRST 30 DAYS

• Establish a performance baseline and agree targets.

• Prioritize and ship campaign, creative and funnel improvements.

• Show which channel and market combinations deserve investment, with an evidence-backed scaling plan.

HOW TO START THE CONVERSATION

This is a hands-on lead role, not a strategy-only position. Please send your CV or LinkedIn profile plus 1–2 relevant cases: your personal role, the channels, spend and timeframe, the lead-quality and commercial results, and one decision that improved the outcome (anonymized cases are welcome). Also share your availability and compensation expectations.