Senior Marketing Strategist

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at the company, so please apply for only one position and only once a year —if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later).

At the company, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers , don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers.

We are looking for a highly experienced, hands-on Senior Marketing Strategist to help build the marketing function from the ground up for a fast-growing AI security startup. This is a true player-coach role requiring someone who can operate strategically while remaining deeply hands-on. You will assess the company's current marketing position, identify critical gaps, determine what needs to be built, craft the strategy, and personally execute against it.

The ideal candidate brings deep expertise in marketing complex technology products to the U.S. market and can independently develop the positioning, messaging, channels, programs, and processes needed to increase brand awareness and generate qualified sales opportunities. This role is built for a self-directed marketing builder who thrives in early-stage environments without an established playbook or a team to delegate to.

Accountability

As a Senior Marketing Strategist, your success will be defined by your ability to establish a scalable marketing foundation, refine product positioning, and drive qualified sales pipeline through hands-on strategy and execution.

Here’s how you’ll make an impact

Marketing Strategy & Growth Foundation

• Develop and execute a comprehensive, repeatable marketing strategy aligned with company growth and revenue objectives.

• Assess the current marketing function to identify missing programs, processes, channels, and infrastructure, prioritizing high-value opportunities over pre-determined task lists.

• Balance strategic planning with direct execution to build a scalable foundation capable of supporting future growth.

• Establish a repeatable marketing operating cadence and align all growth initiatives with sales pipeline targets.

Positioning, Messaging & Brand Architecture

• Own strategic positioning and messaging for complex AI and cybersecurity products, translating technical capabilities into clear enterprise value propositions for the U.S. market.

• Ensure marketing communicates deep technical capabilities in commercially relevant language that addresses enterprise customer pain points.

• Maintain complete messaging consistency across the website, content, email campaigns, sales collateral, and other customer touchpoints.

• Serve as the strategic authority on product market presentation and buyer communication.

Content & Organic Acquisition

• Develop and manage inbound and content marketing strategies from scratch, aligned with pipeline objectives and demand generation goals.

• Determine appropriate content themes, formats, and distribution channels to increase qualified website traffic and engagement.

• Create, write, and guide content initiatives to establish thought leadership and organic visibility.

• Build sustainable organic growth programs rather than simply executing against a basic content calendar.

Lifecycle, Email & Outbound Marketing

• Build and manage the company’s email marketing architecture, lead-nurturing initiatives, and newsletters from the ground up.

• Develop targeted outbound marketing initiatives to connect campaigns directly to sales pipeline needs.

• Continuously refine lifecycle programs based on engagement data and commercial outcomes.

Website & Conversion Rate Optimization (CRO)

• Evaluate the existing website for messaging, positioning, and funnel-entry friction points.

• Recommend and implement CRO improvements that elevate messaging alignment and optimize conversion paths from prospect awareness to sales opportunities.

Analytics, Marketing Operations & Sales Alignment

• Establish marketing KPIs, measurement frameworks, and performance dashboards to evaluate channel effectiveness.

• Translate funnel performance data into strategic recommendations, using metrics to determine what to scale, test, or discontinue.

• Establish marketing operating practices, systems, and processes as the function matures.

• Partner closely with Sales and leadership to align marketing deliverables with pipeline requirements.

Colleagues

You will work directly with the Hiring Manager / Search Lead and company Founders, while partnering closely with Sales, technical product teams, and cross-functional leadership to align marketing strategies with commercial goals. At the company, you’ll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you’re continuously growing and developing in your career.

Skills and Qualifications

At the company, we believe in T-shaped individuals—those who bring deep expertise in one area, paired with broad curiosity and interests. As a Senior Marketing Strategist, your vertical strength will be organic growth strategy, strategic positioning, and marketing analytics, while your horizontal capabilities should span lifecycle marketing, conversion rate optimization, and cross-functional sales alignment.

To excel in this role, you should have

• Experience : Mid-to-senior marketing experience with proven ownership in building marketing functions or major programs from scratch within early-stage, fast-paced startup environments.

• Domain Expertise : Demonstrated experience marketing complex B2B technology products (such as AI, cybersecurity, SaaS, or frontier technology) to the U.S. enterprise market.

• Core Competencies : Hands-on mastery across content creation, organic acquisition, email/outbound marketing, lead generation, website positioning, and CRO.

• Analytics & Systems: Strong analytical judgment with proven ability to build KPI frameworks, evaluate funnel performance, and make data-driven decisions.

• Mindset: A genuine player-coach mentality with high autonomy, comfortable navigating ambiguity, solving unstructured problems, and executing without delegated teams.

• Communication: Professional fluency in English with exceptional written and verbal communication skills, especially in simplifying technical topics for business buyers.

During the interview process, you’ll have the opportunity to showcase your skills in the following areas:

• Strategic Problem-Solving: How have you entered an unstructured environment, diagnosed marketing gaps, built the strategy, executed the work, and iterated based on performance data?

• Product Positioning & Messaging: How do you translate complex technical products (AI/cybersecurity) into compelling commercial narratives for U.S. enterprise buyers?

• Full-Funnel Ownership: How do you balance strategic planning with hands-on execution across content, email, website optimization, and analytics?

• Data-Driven Decision-Making: How have you used performance analytics and funnel visibility to adjust marketing direction and optimize sales pipeline outcomes?

• Sales Alignment: How do you partner with sales leaders and founders to ensure marketing initiatives drive measurable revenue and pipeline impact?

Diversity of experience is core to the company. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

Role Specifications

This is a remote role, where you will be expected to work a split shift with some overlap with our client’s time zone. You will, however, be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we’ll share more information about our benefits and compensation philosophy, considering both market trends and individual factors.

About the company

At the company Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits. Unique, like you.

We’re always excited to share more about our journey, where we’re headed, and how you can grow with us throughout the interview process.

Want to learn more about our recruitment process, what to expect from interviews, and possible outcomes? Check out [The Dive] .