Senior Marketing Operations Manager

The company is the world- leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use the company for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

The company is seeking a detail-oriented and analytical Senior Marketing Operations Specialist with advanced, hands-on HubSpot expertise to own and improve our marketing operations . This role combines email marketing, marketing automation, CRM/database management, and marketing analytics to ensure our campaigns are delivered efficiently, reach the right audiences, and generate measurable business results.

The ideal candidate has hands-on experience with HubSpot, Salesforce, and Google Analytics and can translate marketing objectives into reliable segmentation, automated journeys, and actionable reporting. They independently identify root causes, recommend practical solutions, and implement improvements that deliver measurable results.

Responsibilities

• Build and maintain automated lifecycle journeys, including entry and exit criteria, behavioral triggers, sales handoffs and return-to-nurture rules. Support campaign execution through reusable workflows and templates.

• Perform quality assurance (QA) to ensure campaigns are error-free and delivered successfully.

• Diagnose and improve email delivery, inbox placement and engagement. Monitor sender reputation, bounces, complaints and audience health, coordinating technical fixes with RevOps.

• Design and evaluate campaign A/B tests using clear hypotheses and success metrics, including downstream conversion.

• Maintain and improve the marketing database through enrichment, validation, duplicate controls and documented data-quality checks.

• Own marketing data-quality monitoring and audience usability. Partner with RevOps, Sales, and Product on shared CRM definitions, field mappings, and data integrity.

• Build and maintain dashboards across Salesforce, HubSpot, and Google Analytics 4 (GA4).

• Track marketing KPIs, campaign performance, lead generation, funnel conversion, pipeline contribution, and ROI.

• Analyze marketing performance and provide actionable insights to optimize campaigns and support strategic decision-making.

• Develop and validate lead and account scoring using profile and behavioral signals. Agree handoff thresholds with Sales and refine scoring based on progression and feedback.

• Evaluate and introduce tools, including AI, that expand marketing capabilities, and enable the team to use them effectively through enablement and practical guidance.

Requirements

• 5+ years of relevant experience, including independent ownership of Marketing Operations improvements beyond campaign execution.

• Advanced HubSpot experience in workflows, dynamic segmentation and data management.

• Ability to evaluate behavioral signals, explain performance and deliver measurable improvements.

• Knowledge of email deliverability best practices and marketing automation.

• Experience with marketing attribution and funnel analysis.

• Experience with Salesforce reporting, CRM management and Google Analytics 4 (GA4).

• Experience managing marketing databases, segmentation, and data hygiene.

• Proficiency with Excel or Google Sheets.

Success Measures

• Accurate and timely execution of global email campaigns, with reduced turnaround time and manual effort.

• A reliable marketing database with effective audience segmentation and fewer recurring data errors.

• Reliable dashboards and reporting that support business decisions.

• Improved lead qualification, funnel progression and Sales handoff quality.

• Adoption of reusable processes, automation and tools that improve team productivity and reduce workflow errors.

• Measurable improvements in campaign performance and contribution to pipeline generation.

Benefits

• A competitive compensation package

• You will make a direct impact in accelerating science research and education.

• Opportunity to work with global teams and in an environment that promotes innovation and collaboration.

• Our strong promotion from within culture draws a clear path to advance your career with us.