Senior Manager - Sales (Expansion) (m/f/d)

As Senior Manager – Sales (Expansion) , you will lead and develop our Expansion Sales organisation across the Central region, driving sustainable revenue growth within our existing Enterprise and strategic customer base.

You will have full responsibility for the team's sales performance, revenue targets and execution, leading a team of Account Managers to identify, develop and close expansion opportunities. You will own the Expansion sales strategy, drive operational excellence and build a high-performing team that consistently delivers against its targets.

Working closely with the Regional Sales Director and the broader leadership team, you will play a key role in shaping and executing the regional business strategy, strengthening our market presence and accelerating growth.

This is a hands-on sales leadership role in a high-growth environment, requiring strong commercial acumen, a growth mindset, resilience, and the ability to translate strategy into execution.

Sales Leadership & Revenue Growth

• Own and drive the Expansion sales strategy and execution across the Central region, ensuring consistent delivery against quarterly and annual revenue targets.

• Lead, manage and inspire a high-performing team of Account Managers, taking accountability for their sales performance, productivity and development.

• Drive a strong sales culture focused on revenue growth, customer value, accountability and consistent execution.

• Identify and accelerate expansion opportunities across the existing customer base through upsell, cross-sell and strategic account growth.

• Drive rigorous sales execution, including pipeline generation, opportunity management, deal strategy, negotiation and closing.

• Own sales forecasting, pipeline management and reporting, ensuring accuracy, transparency and proactive risk management.

• Actively support the team on strategic and complex opportunities to maximise deal progression and closing success.

Strategy & Go-to-Market Execution

• Partner closely with the Regional Sales Director and leadership team to define and execute the overall regional business strategy.

• Develop and implement regional sales plans and go-to-market strategies to maximise growth potential across the customer base.

• Identify opportunities to improve sales productivity, commercial performance and execution.

• Build strong relationships with key customers and executive stakeholders, supporting the team in developing strategic partnerships and unlocking growth opportunities.

• Stay close to market developments, industry trends and competitors to identify new opportunities.

People Leadership & Talent Development

• Recruit, onboard and develop top sales talent, building a strong and scalable Expansion Sales organisation.

• Provide continuous coaching, feedback and performance management to strengthen individual and team capabilities.

• Establish clear performance expectations and foster a culture of ownership, accountability, collaboration and continuous improvement.

• Act as a role model and cultural ambassador, fostering an inclusive and high-performance working environment.

Cross-functional Collaboration

• Build strong partnerships with New Business Sales, Business Development, Customer Success, Solution Engineering and other cross-functional teams to ensure an aligned go-to-market approach.

• Leverage internal resources effectively, including MRE, Business Development, Pre-Sales, Support, Project Management and Product Marketing, to maximise sales effectiveness and achieve revenue goals.

• Drive cross-functional alignment to ensure customer opportunities are identified, developed and converted effectively.

• Represent the company's vision, products and values at customer meetings, industry events and conferences.

• Bachelor's or Master's degree desirable.

• You have 5+ years of experience in building and leading a sales team within a SaaS environment.

• You are able to develop and execute a top-tier vision and go-to-market strategy.

• You have strong experience working with Enterprise Customers.

• You understand and drive the strategic development of the existing customer base.

• You understand how to collaborate, leverage, and develop the partner ecosystem to increase and accelerate sales footprint in the marketplace.

• You speak fluent German and English.

• You are an inspiring leader!  You have a desire to develop and lead your teams by example.

• You and your team consistently achieve and overachieve sales goals and targets.

• You are an excellent communicator - you know what to say and, more importantly, how and when to say it.

• You are willing to go the extra mile with a strong work ethic.

• You are self-motivated, resourceful, and resilient.

The role can be based either at our Berlin office on a hybrid model for candidates based in Berlin (3 fixed days: Monday, Wednesday & Thursday), or 100% remote from anywhere in Germany for candidates based outside of Berlin.

Please note that for this specific role, Freshworks is unable to provide visa sponsorship. All candidates must possess the valid right to work in Germany at the time of application and be able to provide evidence of this right prior to commencement of employment.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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