Senior Manager, Retention Marketing, Ads & the company for Business

About the Team

The company’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, the company connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

To help further that mission, the B2B Marketing team is responsible for helping Merchants,  Advertisers, and businesses find the right the company products and services to grow. We do this by building lasting relationships with our B2B audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor to our Advertisers and the company for Business customers, and their prominent advocate to our cross-functional partners — navigating them through every step of their the company journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.

About the Role

As the Senior Manager of Retention Marketing for Ads and the company for Business (DDFB), you will lead a team of Marketers responsible for marketing communications with Advertisers and DDFB customers via owned CRM channels (email, push, SMS, and in-app) that provide education, information and tools to empower their success on the company. For Ads, you will drive awareness and adoption of the Ads & Promotions product suite across SMB, Enterprise, and CPG advertisers. For DDFB, you will drive adoption and activation of the company for Business suite among company administrators and their employees (B2B2C). Both are new and fast-growing businesses, so this is a chance to build from the ground up and own a “mini startup” within a wildly successful organization, leading a team that strategically leverages every touchpoint to deepen these customers’ relationships with the company and support their long-term success.

You will collaborate with fellow leaders across the Ads and DDFB organizations to continually hone the vision for Ads and DDFB Retention Marketing and then translate it into near and longer-term functional roadmaps that your team brings to life. You will build relationships with cross-functional stakeholders and deliver on shared business goals. You will be the key advocate for Ads and DDFB Retention Marketing needs, including Marketing Technology, Product, and Analytics needs.

You’re excited about this opportunity because you will…

• Own the full CRM lifecycle strategy for Advertisers and the company for Business customers, including onboarding, activation, product adoption, and churn mitigation, with personalization frameworks tailored to each audience (SMB, Enterprise, and CPG advertisers for Ads; administrators and their end users for DDFB)

• Define and own priority KPIs, continually analyzing emerging Advertiser and DDFB customer dynamics and responding appropriately

• Lead the development of annual and quarterly Ads and DDFB retention marketing plans, maximizing incremental gains to meet overarching Ads and DDFB business targets

• Lead and develop a high-performing team of Retention Marketers across Ads and DDFB, including a Manager who owns DDFB retention strategy, who build and execute campaigns that drive business results and successful outcomes for our B2B audiences

• Ensure all retention campaigns are launched with consistency, speed, and high quality

• Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure, including leading the transition from Braze/Iterable to our first-party CRM tool

• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels

• Serve as a key strategic partner to Ads and DDFB business leads across Ads & Promotions, the company for Business, Product, Strategy & Operations, Marketing, and Sales

We’re excited about you because you have…

• 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams

• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targets, ideally in advertising or business-services products

• Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy

• Strong experience with CRM technology, including marketing automation / ESP platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, HubSpot), and deploying complex multi-channel programs

• A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives; comfortable building in new, fast-growing businesses and navigating ambiguity

• Passion for customer experience and delivering incremental value to customers

• The ability to think and perform both tactically and strategically

• The ability to pivot readily and react to real-time data

• Experience in B2B2C, SaaS, or advertising products and familiarity with SQL are a plus

• Bachelor’s Degree; Master’s degree a plus

Why You’ll Love Working at the company

• We are leaders - Leadership is not limited to our management team. It’s something everyone at the company embraces and embodies.

• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.

• We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.

• We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.

• We are all the company - The magic of the company is our people, together making our inspiring goals attainable and driving us to greater heights.

• We offer great compensation packages and comprehensive health benefits.

We expect this position to be filled by 01/03/2027

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

The company cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). The company also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

See below for paid time off details

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.

• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$159,800 — $235,000 USD

About the company

At the company, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

The company is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at the company. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, the company utilizes an automated recruitment tool called Metaview.

How it works:  Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and the company does not use Metaview or other AI-enabled tool  in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy [link for members] and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at [link for members] .