Senior Manager, Lifecycle Marketing

Role Description

As the Senior Manager of Lifecycle Marketing, you will own the company’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of the company, and deepen their relationship with our products over time.

This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.

You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.

The opportunity is broader than running an email program. The company has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.

Responsibilities

• Own the company’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.

• E xperience leading teams, with a demonstrated ability to coach and develop others.

• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.

• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.

• Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.

• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

Requirements

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.

• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.

• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.

• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.

• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.

• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.

Preferred Qualifications

• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.

• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.

• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

• Awareness: U nderstand yourself and others .

• Judgment: E valuat e information and mak e decisions in complex situations .

• Adaptability: L earn, adjust, and stay effective through change .

• Connection: C ommunicat e , collaborat e , and build trust .

To learn more about why these skills matter and what the data shows about thriving through change, read this  blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$181,500 — $245,500 USD

US Zone 3

$161,300 — $218,300 USD