Senior Manager, Canada

About the company

The company is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. We are now expanding that presence globally, and Canada is where we are starting.

About the Role

Canada is a market where the company already has meaningful brand awareness and a growing customer base. This role is the opportunity to take that foundation and build something real with it. As Senior Manager for Canada, you will be our first dedicated in-country leader, responsible for growing the company into a category-defining brand in the Canadian market. You will own the full commercial picture: DTC, Amazon.ca, and retail, with the support of a world-class central team behind you in performance marketing, brand, and supply chain. This is a builder role for someone who wants market ownership.

International growth is a strategic priority, and this hire is the centerpiece of how we get there. You will have direct access to the leadership team and the backing of a brand that parents already love. The infrastructure is in place, now we need the right person to unlock it.

What You’ll Do

• Be the company's expert on the Canadian market: consumer behavior, competitive dynamics, and retail landscape

• Own the Canadian P&L and drive revenue growth across DTC, Amazon.ca, and retail channels. Identify and execute new growth levers to accelerate market share expansion while partnering with local distributors.

• Evaluate the team needs to ensure the Canadian business is resourced for growth. Partner with the company subject matter experts in Sales, Marketing, Supply Chain, Finance and Growth teams to leverage internal expertise.

• Build and manage retail partnerships with key Canadian accounts in close collaboration with our distributor.

• Localize the company's marketing and brand presence for the Canadian consumer, working alongside central brand and performance teams

• Develop the demand forecast and work with supply chain to ensure the right inventory is in the right place to maximize sales

• Partner with the company leadership in the US to ensure consistency of Canadian Strategy with Global Strategy and to take learnings from the US Market

Who You Are

• You are a commercially minded generalist with a strong e-commerce foundation. You know how to operate across Amazon, DTC, and retail without needing a different person for each channel. You are comfortable owning a number and building the plan to hit it.

• 5 to 8+ years in e-commerce, consumer goods, or retail with genuine P&L or revenue accountability

• Hands-on experience with Amazon Marketplace and DTC channel management

• Startup or high-growth experience where you built the playbook rather than followed one

• MBA a plus; bilingual in French an asset

Why You’ll Love Working Here

• Flexible PTO (we trust you to take the time you need)

• Equity options so you can share in our growth

• Paid parental leave for all new parents

• Employee discounts on the company products

• Work from home stipend

• Monthly team events

EEO, Salary and Location

This is a remote role based in Canada, ideally within the Eastern Time Zone, with travel required across the country as needed and occasional visits to our corporate office in New York City

Salary Range: CAD $175,000 to $210,000 in base salary, plus a sales bonus, equity, and benefits.The base pay is one component of the company's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.