Senior Field Marketing Manager

Why join us

The company is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, the company enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. The company’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on the company, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.

Working at the company allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at the company

Marketing tells the story of the company to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at the company. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

What you'll do

The company is looking for a strategic, data-driven Senior Field Marketing Manager to build and lead the field marketing motion for our Commercial segment.

Commercial represents one of the company's largest growth opportunities. This role will be responsible for developing the segment strategy, identifying the markets and audiences with the greatest potential, and creating integrated programs that generate new pipeline and accelerate existing opportunities.

You will operate as the marketing lead for the Commercial business, partnering closely with Sales to understand their goals, test new approaches, and build repeatable programs that can scale. Your campaigns may include executive and customer events, industry programs, direct mail, digital experiences, partner activations, webinars, account-based plays, and other creative approaches.

The ideal candidate combines strong commercial judgment with hands-on execution. You are comfortable analyzing pipeline and campaign performance, presenting to Sales leadership, and managing multiple campaigns and stakeholders.

Where you'll work

This role will be fully remote and based in the United States.

Responsibilities

• Own the field marketing strategy, annual plan, budget, and pipeline goals for the Commercial segment

• Partner with Commercial Sales leadership and set the planning rhythm across Marketing, Sales, and SDR

• Analyze account, pipeline, industry, geographic, and performance data to identify the highest-potential audiences

• Build integrated campaigns that combine in-person, digital, partner, content, direct mail, and account-based tactics

• Shape event strategy, from regional programs to targeted dinners. For larger experiences, partner with the Events team while owning the audience, objective, Sales plan, and pipeline outcome

• Test new campaign ideas, define success upfront, and turn what works into repeatable plays and documented playbooks

• Track results (pipeline, conversion, ROI) and present them to senior Marketing and Sales leaders

Requirements

• 7+ years of experience in B2B field marketing, demand gen, account-based marketing, or a related role, ideally in SaaS, fintech, or another high-growth technology company

• Experience owning marketing strategy for a defined customer segment, region, industry, or sales organization

• A track record of sourcing and accelerating pipeline through integrated programs

• A strong understanding of the B2B sales cycle and the ability to translate Sales priorities into focused marketing strategies

• Fluency in marketing and pipeline metrics, including the ability to analyze campaign performance, diagnose gaps, and clearly explain results

• Strong project management and executive communication skills, with comfort juggling multiple programs in a fast-paced environment

• Willingness to travel up to 40% for events, Sales meetings, and customer programs

Bonus points

• Experience building a field marketing motion or entering an underdeveloped segment

• Experience marketing to companies in the Commercial or emerging mid-market segment

• Familiarity with finance, fintech, spend, payments, ERP, or procurement audiences

• Experience using Salesforce and marketing analytics platforms to assess funnel performance and campaign impact

• Experience developing a business case for additional investment or team growth based on demonstrated results

Compensation

The expected salary range for this role is $116,000 - $165,000 . However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. The company recruiters will only reach out via LinkedIn or email with a  the company  domain. Any outreach claiming to be from the company via other sources should be ignored.