Senior Director, Integrated Marketing

The company is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

About the Role

We are seeking a VP-level Creative Director to lead all creative functions in service to our higher education clients. This role will define and elevate creative vision while building a modern, high-performing creative function that delivers both compelling brand storytelling and scalable, high-impact performance marketing creative.

This is a uniquely hybrid role that sits at the intersection of brand storytelling and performance marketing. It combines the strengths of a traditional Creative Director—defining vision, crafting compelling ideas, and elevating creative—with the rigor of a performance-oriented creative leader focused on speed, iteration, and measurable outcomes.

In practice, this means you will be expected to both sell bold, differentiated creative concepts to university partners and ensure that creative output is optimized for performance, produced at scale, and continuously improving based on data.

You will oversee all creative disciplines—including design, art direction, video, creative strategy, and content production—and establish the systems, standards, and workflows that enable both exceptional brand work and efficient, high-throughput execution across channels.

Our work spans the full marketing ecosystem, from research, brand strategy, and institutional positioning to integrated campaign development and execution across digital and traditional channels, including advertising, websites, email, social, video, TV/CTV, audio, print, out-of-home, and more.

As a Sr. Director, Integrated Marketing you will support

• Partner Engagement: Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction

• Performance-Driven Recruitment Marketing: Collaborate with media, demand generation, and enrollment subject matter experts to continuously monitor performance and optimize our approach with a testing mindset

• Brand Alignment: Act as a steward of the university partner brand, creating memorable, authentic, and compliant branded impressions

• Performance Insights: Leverage reporting tools and dashboards to generate insights and optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position. Responsible for monitoring performance analytics and collaborating with media, analytics, and enrollment team leadership to generate actionable insights aligned to scope

• Storytelling: Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment

• Team Collaboration: Thrive in a matrixed environment, regularly strategizing with the general manager and enrollment director assigned to your portfolio. Collaborate effectively with key internal marketing subject matter experts across strategy, creative, demand generation, and more to cultivate best practices and innovative solutions through an in-depth understanding of the company’s marketing products, processes, systems, and tools. Cross-pollinate learnings and best practices with fellow integrated marketing directors

• Innovation & Efficiency: Leverage AI effectively to generate operational efficiencies and drive scale

• Supervision: Oversee Brand & Planning Coordinator(s) assigned to your portfolio of university partner(s) and programs.

• Team Mentorship: The Senior Director will help champion talent development within the Integrated Marketing team by partnering with the Senior Managing Director of Strategy & Planning to identify development opportunities and foster a culture of continuous learning and innovation

You have

• Bachelor's degree required

• 10-15 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models

• Previous experience managing direct reports is required

• Proven track record of developing and executing successful marketing strategies and campaigns

• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships

• Strong organizational and project management skills with the ability to balance multiple priorities

• Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership

• Experience reviewing marketing content created for clients

• Familiarity with Wrike, or a similar project management system, is a plus

• Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner

• Working knowledge of Google Workspace (Docs, Slides, Sheets)

• Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels

Role Requirements

• Location: Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time

• Internet Connectivity: the company is a fully remote company. As this role is primarily remote outside of periodic business travel, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings

• Core Business Hours: Available during hours from 8am-5pm Pacific Time to collaborate with team members across all U.S. time zones.

The company Benefits

• Work from our beautiful NYC office OR the comfort of your home office!

• Computer and charger on us!

• 401(k) with company match, plus equity opportunities

• Medical, dental, and vision insurance for you and your family (including mental health benefits like Headspace and Talkspace)

• Employer-paid life and disability insurance

• Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance

• Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits

• Pre-tax benefit options that help you save on eligible healthcare, dependent care, and commuting expenses

• Employee Assistance Program (EAP)

• Paid parental leave

• Wellness initiatives and resources

• Free subscription to the Calm app

• Employee discount program

• 4 weeks of paid vacation + 10 paid holidays + paid sick leave

• Monthly mobile connectivity stipend

• Annual education stipend for lifelong learning

• Growth opportunities - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Eligibility Requirements

This position is based in the United States, and applicants must be legally authorized to live and work in the United States. Employees are required to reside within the United States for the duration of their employment.

At the company, we hire people who will help us change the future of online education. Even if you don't think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential.

The company is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. The company is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.