Senior Digital Advertising Specialist

The company is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital advertising programs across a diverse portfolio of clients and industries. This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement.

The ideal candidate is a hands-on digital advertising operator who understands how paid media, analytics, landing page performance, and conversion rate optimization work together to drive qualified leads and measurable business outcomes.

Beyond campaign management, this role will help advance the company’s AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients.

Success in this role requires someone who is both analytically rigorous and execution-focused, capable of translating performance data into actionable improvements while continuously exploring new ways to leverage automation, artificial intelligence, and advanced analytics to improve campaign outcomes.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.

• Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.

• Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.

• Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.

• Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.

• Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.

• Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.

• Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.

• Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.

• Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.

• Manage campaign budgets, pacing, and performance forecasts across multiple accounts.

• Translate performance data into clear insights and actionable recommendations for internal teams and clients.

REQUIREMENTS

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).

• 5–8 years of hands-on experience managing performance-driven, lead-generation digital campaigns

• Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.

• Strong working knowledge of GA4, campaign attribution, and digital performance analytics.

• Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.

• Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.

Behavioral Competencies

• Performance Mindset : Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.

• Analytical & Data Driven : Comfortable analyzing complex datasets and translating insights into strategic improvements.

• Ownership & Accountability : Takes responsibility for campaign performance and continuously seeks optimization opportunities.

• AI & Technology Fluency : Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.

• Collaborative Communication : Works effectively across strategy, creative, analytics, and account teams.

• Adaptability : Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

WORK ENVIRONMENT & PHYSICAL DEMANDS

• This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply. Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.

• We are not able to sponsor visas or consider international candidates as this time.

• Occasional travel may be required for client meetings, events, or project-related needs.

• Requires extended periods of computer work and virtual meeting participation.