Senior Copywriter (Brand + Sales)

The company brings together founders, leaders, and institutions shaping the New Economy across Web3, AI, and capital. We are a community connected by shared ambition, standards, and the drive to create. The company, our operating base in Dubai, combines spaces for work and collaboration with events, content production, and business support. As part of our team, you’ll help shape the products, services, and experiences that support this community.

Your mission

Turn products and ideas into stories people want to engage with — and content that drives action.

Build the content and brand narrative across channels, connecting storytelling, PR, partnerships, events, and special projects with acquisition, sales, and brand growth.

How You’ll Contribute

• Create website and landing page copy that communicates the product, value proposition, and brand clearly.

• Develop sales materials, proposals, decks, and case studies that help move leads through the funnel.

• Build and maintain the Brand Verbal Guidelines, including brand story, messaging, tone of voice, and key narratives.

• Create customer experience copy across different touchpoints.

• Write UX copy for the the company App, with a focus on clarity, usability, and conversion.

• Develop social media and PR copy for campaigns, launches, events, and special projects.

• Build and maintain a messaging library for different audiences, products, and communication channels.

• Act as a voice guardian, ensuring consistency across all brand communications.

• Work closely with designers, marketers, sales, and other teams to turn ideas into polished communication materials.

• Use AI as a working tool for research, structuring, brainstorming, and first drafts — while always applying a strong manual editing and final writing layer.

What You Bring

• Strong background in content-led / inbound marketing, rather than pure performance marketing.

• Ability to turn products into cases, narratives, stories, campaigns, and lead-generating content.

• Experience using content, PR, collaborations, events, and special projects as acquisition levers.

• A portfolio with at least 2 strong English-language cases — such as decks, landing pages, proposals, case studies, or similar materials. Social media examples alone are not enough.

• Experience writing brand stories, brand platforms, and tone-of-voice guidelines.

• Experience working closely with a designer: you understand how copy works within a layout, slide density, visual hierarchy, and the actual design process — not just writing long-form text in Google Docs for someone else to adapt later.

• Strong understanding of sales and different stages of the funnel — for example, knowing how a proposal differs from a landing page and how a middle-of-funnel lead differs from a cold lead.

• Strong English writing skills and the ability to communicate complex ideas clearly and naturally

Nice to have

• Experience in Web3, AI, venture capital, premium real estate, or hospitality.

• Experience with UX writing for mobile applications.

• Experience working with international brands and multicultural audiences.

More about the company

We’re building an ecosystem for true builders, offering

Cutting-Edge Infrastructure: Smart offices, customizable workspaces, and high-speed connectivity to power your progress.

Curated Events: Over 200 industry gatherings—pitch sessions, hackathons, and masterclasses to push your growth.

Community Engagement: A network of ambitious, like-minded professionals to spark collaboration and innovation.

Lifestyle Integration: Wellness programs, social gatherings, and cultural experiences to keep you inspired and balanced.

Ready to Make an Impact?

If you're passionate about supporting visionaries and ready to grow with a fast-moving team, we’d love to hear from you. Apply now and be part of shaping the future with the company.