Sales Director

bout the company / Traze

The company is an award-winning global FinTech business with an international presence across Asia, Europe, MENA, and South America, offering multi-asset trading solutions through its brands and proprietary technology. Through Traze, the business delivers access to FX, commodities, indices, and cryptocurrencies for clients operating in dynamic and fast-moving markets. The company combines strong commercial ambition with a people-focused culture, building high-performance teams that drive sustainable business growth.

About the Role

The Sales Director – India will lead the sales strategy, commercial expansion, and team performance across the India market, with full responsibility for accelerating revenue growth and strengthening regional sales capability. This role is designed for a highly commercial leader with deep experience in Forex, CFD, brokerage, fintech, or financial services, and a proven ability to scale teams, win clients, and build strategic partnerships. The position will focus on driving growth across all sides of the market, managing and developing the existing team structure, and expanding the business significantly through disciplined execution and strong market leadership.

Responsibilities

• Develop and execute the India sales strategy to drive client acquisition, deposits, trading activity, revenue growth, and long-term market expansion.

• Lead, manage, and scale the local sales team, setting clear KPIs, strengthening performance standards, and building the structure needed to support substantial growth.

• Own the full sales lifecycle across the region, including prospecting, conversion, activation, retention, and reactivation of clients.

• Build and manage strong relationships with high-value clients, IBs, affiliates, and strategic business partners to increase market reach and commercial performance.

• Work closely with marketing, product, and regional leadership teams to align commercial strategy, optimize conversion funnels, and improve client lifetime value.

• Monitor market trends, competitor activity, and sales performance data to refine go-to-market plans and improve execution across the India business.

Requirements

• 7–12 years of relevant experience in Forex, CFD, brokerage, fintech, financial services, or other trading-related businesses.

• Proven success in a senior sales leadership role, with direct experience managing, coaching, and growing high-performing sales teams.

• Strong understanding of FX/CFD products, market dynamics, trader behavior, and the drivers of client acquisition and retention.

• Demonstrated track record of delivering revenue growth, increasing deposits, and improving sales performance through data-driven execution.

• Excellent commercial acumen, negotiation capability, and relationship management skills, with the ability to influence both internal and external stakeholders.

• Fluent English communication skills and the ability to operate effectively in a fast-paced, target-driven, and cross-functional environment.

Good to Have / Preferred

• Direct experience in the India market within a brokerage, trading, or fintech business.

• Existing network of IBs, affiliates, partners, or high-value trading clients in India.

• Experience building or scaling a regional sales function from growth stage to a more mature commercial operation.

• Familiarity with digital acquisition, lead generation, and performance marketing collaboration in support of sales growth.

• Experience working with regional or global stakeholders across multiple business functions and time zones.

• Hindi or other Indian regional language capability would be an advantage.