Regional Sales Manager (UK, Ireland and Scandinavia)

Location : UK remote

The regional sales manager works as part of the Global Sales team reporting to the Global Director of Sales. The key objective of this role is to promote the the company brand and our hotel member hotels to the travel trade in the United Kingdom, Ireland and Scandinavia, and ensure that the member hotels receive maximum benefit from the global sales effort from the designated markets.

The regional sales manager works remotely, ideally in the London metropolitan area of the United Kingdom.

• Grow revenue and maximize market share from the travel community for the company through sales activities and direct sales efforts.

• Identify travel agency and MICE accounts with significant revenue potential for the company hotels found in assigned geographic area and soliciting those accounts to increase revenues for the company to meet overall account revenue goals of the the company booking channels.

• Assist VIP agencies with confirming the company member hotels through R&C central reservations/SynXis.

• Represent the company at various events, including sales blitzes, PR events, conferences, and FAM trips to increase brand awareness and revenue.

• Aid in organization of sales blitzes, sales events and showcases.

• Escort member hotels on sales calls when sales blitzes are organized.

• Create annual account action/marketing plans to detail strategy and tactics to increase sales from assigned market.

• Build effective working relationships with the the company member hotels and restaurants, and the company management through verbal and written means.

• Collaborate with the other members of the global sales team to create a successful and cohesive sales organization.

• Geographical area would include the United Kingdom (primary responsibility) along with Ireland, Norway, Sweden and Denmark.

• Experience in the Luxury hospitality industry preferred

• Experience in working with key luxury hotel consortia and programs such as Virtuoso, Serandipians and American Express

• University degree or equivalent

• Excellent leadership and people skills

• Excellent written and oral communication skills

• Self-motivator with the ability to work independently and as a collaborator.

• Ability to grasp new concepts.

• Clear thinker with attention to detail

• Minimum 3 years’ experience in luxury sales

• Familiarity with SynXis and working with a CRM is a plus.

• MUST HAVE A RIGHT TO WORK IN UNITED KINGDOM – NO VISA SPONSORSHIP

Joining the company means working for a purpose‑driven brand built on strong values, within a stimulating professional environment and an international network renowned for excellence.

Our employees benefit from dedicated perks designed to promote well‑being, engagement, and inspiration. These include an exclusive internal program that allows teams to experience the the company collection firsthand and enjoy unique, enriching stays, as well as access to remarkable offers from carefully selected partners in the areas of lifestyle, wellness, and gastronomy.

Beyond benefits, we offer a people‑centered, high‑standard, and supportive work environment that encourages both professional and personal development.

The company is an exceptional worldwide collection of 580 unique, independently operated hotels and restaurants, united by strong values and a devotion to excellence across every aspect of hospitality.

Originating in France in 1954, and now present in 65 countries, the Association works to celebrate the distinct art de vivre  of every global destination. Led by passionate hoteliers, chefs and restaurateurs, each of its properties cultivates a meaningful sense of place by nurturing its individual cultural, gastronomic and environmental heritage and collaborating with local artisans.

With many of its properties run by families, who pass their savoir-faire down from one generation to the next, the company represents an evolving legacy of memorable travel experiences, in harmony with all life on Earth.