Regional Sales Manager

Based in Shanghai and reporting to the Regional Sales Director, the Regional Sales Manager will drive sales and distribution growth for FIJI Water and Wines across China. You will develop and execute plans that grow volume and long-term profitability, working closely with distributors, key customers and our Logistics, Finance and Marketing teams.

Your key responsibilities will include

• Develop monthly sales volume and distribution plans by channel, securing distributor commitment to agreed targets.

• Grow distribution across trade channels by winning new accounts and expanding existing customer relationships.

• Build strong relationships with distributors and key decision-makers, conducting account visits independently and alongside distributor teams.

• Develop and deliver sales presentations to secure regional and national accounts and support programme execution across markets.

• Plan and execute trade promotions, merchandising programmes and special events, measuring results against agreed objectives.

• Analyse sales performance, identify growth opportunities and address underperforming accounts or risks to distribution.

• Manage volume forecasting and coordinate stock availability, warehouse inventory and container requirements with logistics teams.

• Manage promotional materials and budgets, secure distributor co-funding and review promotional claims and invoices for accuracy.

• Deliver product training to customers and hospitality teams.

• Resolve customer enquiries, support daily account requirements and provide regular business performance reports.

• Support additional projects as required.

• A minimum of eight years’ relevant experience, preferably within consumer packaged goods, beverages or luxury goods.

• A bachelor’s degree in Business, Marketing, Finance or a related field.

• Strong understanding of sales, distributor management, business development and trade marketing.

• Experience with luxury or premium products would be an advantage.

• Proven ability to build relationships and engage senior business leaders and key customer stakeholders.

• Excellent communication and presentation skills, with fluency in written and spoken Chinese and English.

• Ability to develop strategic plans and translate them into effective execution.

• Strong analytical, project management and organisational skills, with the ability to manage competing priorities in a fast-paced environment.

• A proactive, resourceful and self-disciplined approach, with the ability to work independently and collaborate across teams and cultures.

• Adaptability and openness to learning as business needs evolve.

• High proficiency in Microsoft Excel, PowerPoint and Word.

• Flexibility to support special events during evenings and weekends when required.

Our FIJI Water Contribution

• Competitive benefits package (salary plus bonus)

• Opportunity for development and internal mobility

• Wonderful Giving - allowing you to donate company money to a cause of your choice

• Wonderful Neighbor - Staff spend a day in the community helping with various projects

• Company focused on wellness and health

This is an exciting time to be a part of FIJI Water, as we transform our business to ensure we meet our customer’s needs. This role also offers growth and development opportunities that come with working for a large, global organisation. Join a team where innovation is encouraged, ideas are celebrated, and every drop of progress matters. You won’t just manage a territory – you will help to sustain a legacy!

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FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the #1 imported bottled water brand and the top selling premium bottled water in the United States. A product of one of the last virgin ecosystems on the planet, FIJI Water is bottled into iconic square bottles at the source from a vast underground chamber. Through a sealed delivery system free of human contact, FIJI Water is truly untouched, until you unscrew the cap.

FIJI Water is widely available at fine restaurants and hotels, all major retail channels including grocery and convenience, and through an innovative home delivery program. Following the success of the flagship U.S. business, FIJI Water has expanded to more than 75 countries, where the brand’s iconic square bottle is increasingly visible at leading on premise and retail establishments.