Product Marketing Manager - GTM & Enablement

The company is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

• the company Acquire, a platform for automating and optimizing Apple Ads.

• the company Agency, a full-service mobile marketing agency staffed by top experts.

• the company Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

• App Radar by the company: an ASO platform with advanced keyword and competitor insights.

WHY the company?

• For over 11 years, we’ve been at the forefront of the mobile marketing industry, building an ecosystem of market-leading technologies.

• An Apple Ads Partner, the company is the 1st company to build the Apple Ads management platform.

• Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

• Integrated AI into our strategic approach since 2023.

• Effectively collaborate across 20+ countries with a remote-first and supportive culture.

ABOUT THE ROLE

You will play a key role in driving the success of new products and services that the company launches. As a Product Marketing Manager at the company, you will help the product team better understand customer needs, improve the positioning and messaging of our core products, support internal enablement teams in helping our customers adopt new offerings, and define and execute the go-to-market strategy.

The role will be a perfect fit for a true generalist who has a strategic view but spends most of their time doing hands-on product marketing work. The person in this role will have an outsized impact both on our ability to attract new customers and on helping existing customers extract even more value from the company. The person in this role will report directly to the CPO and will be a part of the product management team.

MISSION

• Drive the adoption of new products and services the company launches across multiple products, including the company Acquire and App Radar

• Ensure internal alignment and up-to-date knowledge in customer-facing teams on the product’s capabilities and their value

• Optimise our communications to deliver higher performance in core user segments

WHAT YOU’LL BE DOING

• Own the go-to-market strategy for new features and improvements we introduce, with the focus on driving adoption

• Define the positioning, messaging, and narrative for the new features and product improvements together with the marketing team

• Build and refine internal enablement materials that help our sales, customer success, support, and business development teams achieve their goals

• Evaluate the results of product launches to adjust our product strategy together with the Product Managers team

• Keep our customers informed and engaged, e.g., via monthly newsletters

• Optimise automated communications workflows for higher performance

• Build, refine, and keep competitive battle cards up to date

• Improve core product marketing processes with AI workflows to simplify keeping internal knowledge up-to-date

ABOUT YOU

• 4+ years of experience as PMM in B2B SaaS or consumer apps

• Experience in creating marketing assets, such as emails, internal enablement decks, product data sheets, battle cards, and other

• Experience working in marketing for the US & EMEA markets

• Exceptional English, both written and spoken

• Sense of ownership in everything you do

• Ruthless prioritisation and execution skills – you do what’s needed and find creative ways to solve problems

• Comfortable collaborating with a diverse set of stakeholders across Product, Marketing, Engineering, Sales, Customer Success, and Support

• AI-native who seeks opportunities to improve routine workflows through AI without introducing slop in key deliverables and documents

• Previous experience in marketing technology is a plus, but not a requirement

WHAT IS THERE FOR YOU?

• Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

OUR CULTURE

At the company, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast

• Get Sh*t Done

• Build Together

• Strive for Transparency

• Own What You Do

• Learn + Share = Excel

Remote Hiring Guidelines: At the company, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.