Product Counsel

The company is on a mission to help families rediscover the joy of movement. Created by parents for parents, the company combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. The company Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

The company Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and the company Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. The company has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun  and  Is Motion Gaming Back? , as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

The company employees may be expected to collaborate with colleagues across different time zones. Depending on the role and location, occasional travel may also be required for company events, external meetings, and other business-related activities.

Important Notice:  ⚠️ To protect yourself from recruitment scams, please note that the company communicates through official company emails ending in [link for members] . If you receive a suspicious email or message, please do not respond and report it immediately to us.

Location: Remote

Annual salary: USD 180,000 — 220,000 per year

Final base salary within this range will be determined based on job-related factors, including the candidate’s experience, skills, qualifications, and geographic location.

Type: Full-time

Reports to: General Counsel

About the Role

We're looking for a seasoned product counsel to be the company's primary legal partner to Product, Engineering, Trust & Safety, Design, and Marketing - advising across the full product lifecycle, with particular depth in privacy and children's privacy compliance. You will own the company's privacy program day-to-day, including COPPA compliance, camera- and AI-driven data collection practices, and consent and disclosure flows, while also advising on consumer protection, IP, emerging AI regulation, and the broader mix of legal issues that come up as we ship new hardware features, games, and Play Pass content.

This is a senior, largely independent role for someone who wants to build a product legal function from scratch rather than plug into an existing one - you'll be writing our first privacy program, our first product-review processes, and our first AI governance approach, with real opportunity to grow this into a larger function as the company scales.

What You'll Do

Privacy & Child Safety Program Ownership

• Own the company's privacy program end-to-end: COPPA compliance, data mapping for our camera- and AI-driven product, vendor data processing agreements, and consent/disclosure flows for a product used heavily by children.

• Draft, review, and maintain the company's privacy policy, terms of service, and parental consent flows, including for new markets as we expand internationally (e.g., GDPR and other regional children's/data protection frameworks).

• Advise Product, Engineering, Trust & Safety and Design on privacy-by-design principles and age-appropriate product experiences from ideation through launch.

• Monitor the evolving children's privacy and online safety regulatory landscape (COPPA, state age-appropriate design laws, GDPR-K, and similar frameworks) and translate developments into actionable product guidance.

• Serve as the point of contact for privacy incidents, regulatory inquiries, and data subject/parental requests, escalating appropriately to the GC and outside counsel.

• Serve as the escalation point for Legal Operations and Commercial Counsel on any privacy or COPPA questions that surface in vendor, commercial, or operational contexts - they are trained to flag these to you rather than advise on them directly.

Product Counseling Across the Lifecycle

• Be a trusted, embedded advisor to Product, Engineering, Trust & Safety, Design, and Marketing - reviewing new features, hardware capabilities, and AI/motion-detection functionality for legal risk from concept through launch.

• Advise on consumer protection issues relevant to Play Pass and other subscription or in-product offerings, including disclosures, auto-renewal compliance, and promotions or sweepstakes tied to product launches or marketing campaigns.

• Review product user experiences, in-app disclosures, and marketing/advertising materials to mitigate legal risk while supporting the team's goals.

• Provide practical guidance on emerging AI regulation as it applies to the company's computer vision and motion-detection technology, including responsible AI development and deployment considerations.

• Flag physical product safety and liability considerations that arise from hardware feature design (e.g., camera/sensor placement, physical play mechanics, choking/impact hazards for young users) to the GC and outside counsel during feature review.

• Support IP strategy for product innovation: facilitate invention harvesting and patent-strategy conversations with Engineering, and advise on trademark use in-product, in partnership with Legal Operations on portfolio docketing.

Building the Function

• Build the playbooks, guides, and internal training that let Product, Engineering, and Marketing self-serve on lower-risk questions and escalate the right issues early.

• Design a scalable legal review process for product launches that keeps pace with the company's release cadence without becoming a bottleneck.

• Partner with Legal Operations on intake triage and template design for product-related legal requests, and with Commercial Counsel to keep licensing/partnership agreements aligned with product privacy and IP commitments.

• Manage outside counsel on specialized privacy, AI regulatory, product-safety, or IP matters as needed, with Legal Operations administering the underlying vendor relationship and spend.

• As the company scales, help define whether and how this function grows - this role has a credible path to leading a larger product legal team.

What You'll Bring

• J.D. and active bar membership in good standing (California or another U.S. state, as applicable).

• 4-7+ years of relevant legal experience, combining law firm and in-house product counseling at a technology or consumer products company.

• Deep, hands-on experience with children's privacy compliance (COPPA, age-appropriate design frameworks, GDPR-K or similar) - this is the technical core of the role.

• Experience advising product, engineering, and design teams throughout the full product development lifecycle, not just at launch review.

• Working knowledge of consumer protection law as applied to subscriptions, promotions, and marketing claims.

• Comfort advising on emerging AI/computer vision regulatory questions, even without a technical background, and genuine interest in the underlying technology.

• A builder's mindset: comfortable creating playbooks, review processes, and governance frameworks from scratch rather than operating an existing one.

• Excellent judgment translating complex legal and regulatory requirements into clear, actionable guidance for non-legal audiences under real deadlines.

• Strong cross-functional relationship-building skills and a low-ego, collaborative approach.

Nice to Have

• Privacy certification (CIPP/US, CIPP/E, or similar), or willingness to obtain one.

• Experience in consumer hardware, consumer electronics, gaming, or toy/kids' products.

• Experience supporting sweepstakes, contests, or promotions tied to consumer products or subscriptions.

• Exposure to patent or trademark strategy in a product/engineering context.

• Experience advising on international product launches and multi-jurisdictional compliance.

What Success Looks Like

• Product, Engineering, Trust & Safety, Design and Marketing have a legal partner they trust to move fast on new features and launches with confidence.

• the company has a documented, defensible privacy and children's data protection program that scales as the company grows and enters new markets.

• Privacy, consumer protection, and AI regulatory issues are surfaced and resolved at the design stage, not after the fact.

• Playbooks, templates, and review processes let the product organization self-serve on routine questions, freeing this role to focus on the highest-impact issues.

• the company is positioned to expand this function as the business grows, with this person as the natural lead.

We Offer

• Competitive compensation package.

• Flexible working hours and vacation policy.

• Product-driven culture that treasures talents and individual growth.

• Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field

The company is located in  San Jose, California, USA  and  Hong Kong . Learn more about us at [link for members] .

We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms!

The company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, gender identity, and sexual orientation), national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law. This policy applies to all individuals at every stage of the employment relationship, including all current and prospective employees, and covers all employment decisions including recruitment, hiring, job assignment, promotion, compensation, benefits, training, discipline and termination.

We are committed to providing a workplace free from discrimination and harassment and to fostering an inclusive environment for all employees.