PPC Specialist | Mid-Senior | B2B Team

AT the company’S B2B TEAM, WE BUILD CYBERSECURITY PRODUCTS THAT ENABLE BUSINESSES TO PROTECT THEMSELVES AND THEIR DATA.

From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.

As a B2B Mid-Senior PPC Specialist in NordSecurity's B2B unit, you will co-own the management of our paid search accounts, primarily Google Ads, for NordLayer, NordLayer Browser, NordPass, NordStellar. You will be responsible for developing, optimizing, and scaling PPC campaigns that drive measurable business growth and revenue.

Working closely with the wider Growth team, you will help shape strategy, influence team OKRs, and identify opportunities to improve overall business performance.

MAIN RESPONSIBILITIES

• Manage paid search campaigns with six-figure monthly budgets.

• Develop and execute PPC strategies aligned with business goals and revenue targets.

• Identify new growth opportunities and recommend initiatives that contribute to team OKRs and broader Growth team objectives.

• Monitor campaign performance daily across advertising platforms, Google Analytics, and Looker dashboards.

• Analyze campaign and business data to generate actionable insights and recommendations.

• Plan, forecast, and prioritize PPC activities within your area of responsibility.

• Ensure timely delivery of projects and alignment with business priorities.

• Design and execute structured experiments, including:

• Incrementality testing

• Bidding strategy tests

• Ad creative testing

• Landing page optimization

• Partner with Creative, SEO, Analytics, and Sales teams to improve performance across the entire funnel.

• Leverage AI-powered tools such as ChatGPT, Gemini, Grok, and n8n to improve workflows, analysis, and decision-making.

CORE REQUIREMENTS

• 2+ years of hands-on experience managing large-scale Google and Microsoft Ads accounts with five-figure monthly budgets.

• Advanced Google Ads: Deep technical knowledge of the Google Ads platform is essential for success in this role.

• Analytical skills: Strong problem-solving abilities supported by advanced Google Sheets skills (pivot tables, complex formulas).

• Operational Excellence: Proven ability to execute and drive measurable results in complex account environments.

• Ownership Mindset: High degree of autonomy and a proactive approach to managing and scaling campaigns.

• Strong collaborative skills to work effectively within a global or cross-functional team structure.

• Fluency in written and spoken English.

BONUS POINTS FOR

• Experience running global campaigns.

• B2B marketing experience.

• Experience using AI tools to optimize marketing workflows and performance.

WHAT WE OFFER

• Sharpen your edge: training, mentorship, and room to grow — always.

• Take the time you need: extra vacation days, sick days, and time off when life calls.

• Get premium healthcare: private health insurance in Lithuania and Poland — fully covered.

• Protect your peace: enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings.

• Own your fitness: in-house gyms, sport cards, online workouts, and personal guidance — on us.

• Pack your bags for workation: experience our company-wide trip abroad to the fullest.

• Work from anywhere: work from wherever keeps you in the zone.

• Celebrate your milestones: birthdays, weddings, and new family members — all deserve a gift.

• Parent with ease: children’s summer camps and flexibility around the schedule — because parenting never pauses.

• Join the party: team building and company events people talk about for months.

• Unlock Cyber City: coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy.

Kindly refer to our Privacy Notice for Recruitment Candidates [link for members] for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [link for members] Should you prefer to opt out of the automated evaluation, please submit your application directly to [link for members]