PPC Manager
Company shown to members 🔒 · Remote · Location not stated
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First recorded by Psst: 13 October 2026. Your first 3 jobs are free to apply to (the first right away, 2 more with your email). After that, the company and the apply link are for Psst members, from $4.99 for 7 days.
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The 20-second read
- Experience
- 8+ years required
- Where you can live
- Location not stated
- Skills and tools
- bookkeeping, a/b testing, google analytics, sem, google ads, lead generation
- Job type
- Contract or freelance
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Job details
- Where you can work
- Location not stated
- Employment type
- Contract
- Advertised pay
- Not stated by the employer
- Experience
- 8+ years required
- Employer publication date
- 23 September 2024
- First recorded by Psst
- 13 October 2026
- Last checked at the source
- 9 November 2026
About the job
Job Summary
As the PPC Manager at the company, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.
Job Responsibilities
- Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
- Conduct thorough keyword research to identify relevant search terms for services we offer
- Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
- Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
- Use A/B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
- Manage bid strategies and budgets to ensure campaigns remain within target KPIs
- Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
- Collaborate with the content, design and development teams to align ad strategies with overall business goals
- Provide insights and recommendations on new platforms or strategies to expand reach
- Regularly communicate with stakeholders regarding campaign performance and improvement plans
Requirements
- Experience: 8+ years of hands-on experience in PPC / SEM campaign management, with a strong focus on B2B services
- Industry Knowledge: Prior experience in marketing Accounting or Bookkeeping services to the US market will be a plus
- Tools Expertise: Proficiency in Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and other relevant PPC tools
- Analytical Skills: Strong ability to interpret campaign data and make strategic decisions based on performance metrics
- Communication: Excellent communication skills to collaborate with internal teams and report to senior management
- Contract: Available for a contractual role, working 4 hours per day remotely
- Certifications: Google Ads certification and other relevant SEM certifications are a must
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- Open over a year (778 days)
- No pay listed
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