Playable Ads Strategist

ABOUT the company

Founded in 2013, the company is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, the company is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

TEAM

The company’s Growth team is responsible for turning our games into successful products, combining user acquisition, creative, monetization, and data.

Within Growth, the Playable Ads team turns our games into short, interactive experiences designed to make players stop, play, and want more. Working closely with playable developers and creative teams, we design, produce, test, and iterate on playable ads across our 20+ game portfolio.

ROLE

Your goal will be to make someone stop-scrolling, understand a game, enjoy playing it, and want to discover more: all within a few seconds. You’ll coordinate creative production with internal and external teams, improve performance, and drive innovation.

Managing your own portfolio of games, you will

• Deconstruct games into their most engaging moments: understand core loops, player motivations, difficulty curves and “aha” moments, then identify what can be turned into a compelling playable ad.

• Design playable concepts from scratch: come up with interactive experiences that capture the essence of a game in seconds, balancing gameplay depth, accessibility, pacing and curiosity.

• Think like both a game designer and a growth strategist: make creative decisions with a clear hypothesis around player behavior, then use performance data to understand what actually drives engagement.

• Write sharp gameplay briefs: translate ideas into clear mechanics, flows, difficulty progressions and player journeys that developers and production partners can execute.

• Work closely with developers and creative teams: guide production from the first concept to the final playable, making sure the gameplay feels intuitive, satisfying and true to the original game.

• Iterate relentlessly: analyze performance, identify where players drop off or engage, and turn those learnings into the next, better version.

PROFILE

We’re open to different backgrounds. What matters most is your ability to understand what makes a game engaging, turn insights into strong creative concepts, and drive them through production.

• You have a strong understanding of gameplay, player behavior, creative strategy, or growth, and know how to turn insights into actionable ideas.

• You have strong analytical and problem-solving skills, with the ability to benchmark markets, identify trends, formulate hypotheses, and turn them into creative strategies.

• You have excellent project management skills and can turn ideas into clear briefs, align internal and external stakeholders, and drive projects from concept to execution.

• You have a sharp creative eye and can articulate why a concept, mechanic, or design choice works (or doesn’t).

• You have a strong interest in mobile games and apps, and enjoy understanding what makes players engage within seconds.

• You’re entrepreneurial, autonomous, and comfortable in a fast-paced environment, with a strong bias towards testing, learning, and iterating.

• Hands-on experience with AI creative tools (Scenario, Seedance, Kling, Veo, Runway, etc.) is a plus.

• Experience with playable ads, game production, or third-party creative partners is a plus.

• You are fluent in English.

BENEFITS

• Competitive salary and other benefits according to the country you reside in.

Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.