Performance Marketing Video Editor

The Performance Video Editor is responsible for turning raw footage into high-performing, conversion-driven creative across paid social and short-form platforms.

This is not a cinematic storytelling role. It is a growth-critical editing role where pacing, hooks, retention, and iteration matter more than polish for polish’s sake.

You will edit UGC, talking heads, product demos, AI-generated content, and campaign creatives with one goal: drive measurable performance while maintaining brand integrity.

We’re looking for someone who understands that editing is strategy, not just software.

What You’ll Own

Performance Editing

• Edit short-form paid ads for Meta, TikTok, YouTube Shorts, and emerging platforms

• Build high-retention hooks in the first 3 seconds

• Optimize pacing, rhythm, and visual pattern interrupts

• Tailor edits to specific campaign objectives (acquisition, retargeting, education, AI-native creative, etc.)

• Rapidly iterate variations for testing

Creative Strategy Support

• Identify winning creative patterns and apply learnings to new edits

• Recreate reference styles and improve them

• Adapt editing style based on:

• ICP

• Product

• Funnel stage

• Platform norms

• Contribute ideas to improve creative briefs

Brand Consistency

• Maintain strong understanding of Everyday the company’s brand identity

• Ensure visual cohesion across paid and organic channels

• Balance performance-driven edits with brand trust and tone

Production Problem-Solving

• Creatively solve footage or production limitations

• Improve average footage through editing choices

• Work across:

• UGC

• Talking heads

• Product shots

• AI-generated assets

• Mixed-media content

Requirements

Technical Skills

• Proficient in Premiere Pro or DaVinci Resolve (comfortable switching tools if needed)

• Basic After Effects (text animation, motion graphics, light VFX)

• Basic Photoshop (asset preparation)

• Strong audio fundamentals:

• Music selection

• Sound design & SFX

• Sync & pacing

• Basic mixing

• Able to quickly adapt to new editing tools and workflows

Strategic & Creative Thinking

• Understands how editing drives conversion and retention , not just aesthetics

• Strong instinct for hooks, pacing, and audience psychology

• Knows how to identify winning ad patterns and scale them

• Comfortable editing for:

• Direct response

• Performance marketing

• Paid social environments

• Adapts editing approach to campaign objective and audience

• Studies trends, competitors, and evolving creative formats proactively

Communication & Collaboration

• Communicates proactively with creative and growth teams

• Quickly interprets creative briefs into executable edits

• Accepts feedback professionally and iterates quickly

• Can clearly explain editing decisions and tradeoffs

• Thrives in a fast-paced testing environment

Experience

• 3–7+ years of professional video editing experience

• Strong portfolio showcasing short-form, performance-driven ad creatives

• Proven experience in:

• Paid social

• Direct response

• Performance marketing environments

• Experience working with UGC-heavy creative is highly preferred

What Success Looks Like

• Ads consistently improve retention and performance metrics

• Creative testing velocity increases

• Winning patterns are systematized, not one-offs

• Editing enhances brand trust while driving measurable results

• The creative team becomes faster and more data-informed

Growth Mindset

• Actively studies platform trends and competitor ads

• Seeks out new techniques and tools independently

• Eager to improve skills and expand creative range

• Comfortable evolving style based on performance data

Benefits

• Competitive compensation package

• Health stipend

• Health benefits

• 401K

• Generous PTO