Performance Marketing Specialist, Paid Social & Media

About You

You’re a hands-on performance marketer who knows how to reach the right buyers on LinkedIn and beyond. You’re equally comfortable planning a full-funnel, account-based program and strategizing the creative that brings it to life. You bring rigor to QA, curiosity to testing, and a sharp eye for when creative needs a refresh.

About Us

The company is the next-generation platform for search and discovery in ecommerce, built to explicitly optimize for metrics like revenue, conversion rate, and profit. Our search engine is entirely invented in-house utilizing transformers and generative LLMs, and we use its core and personalization capabilities to power everything from search itself to recommendations to shopping agents. Engineering is by far our largest department, and we’ve built our proprietary engine to be the best on the market, having never lost an A/B test to a competitive technology. We’re passionate about maintaining this and work on the bleeding edge of AI to do so.

Out of necessity, our engine is built for extreme scale and powers over 1 billion queries every day across 150 languages and roughly 100 countries. It is used by some of the biggest ecommerce companies in the world like Sephora, Under Armour, and Petco.

We’re a passionate team who love solving problems and want to make our customers’ and coworkers’ lives better. We value empathy, openness, curiosity, continuous improvement, and are excited by metrics that matter. We believe that empowering everyone in a company to do what they do best can lead to great things.

The company is a U.S. based company that has been in the market since 2019. It was founded by Eli Finkelshteyn and Dan McCormick who still lead the company today.

About the Position

We’re looking for a Performance Marketing Specialist to lead our LinkedIn programs and run paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.

Our buyers are ecommerce and retail leaders, and paid media is how many of them first hear from us. In this role, you’ll turn Sales, Demand Gen, and ABM goals into campaigns that reach the right people at the right stage and build pipeline. You’ll own the channel end-to-end: planning, creative briefing, building, QAing, targeting, pacing, testing, reporting, and optimizing.

This is a hands-on, in-platform role. You’ll work alongside our Paid Search Specialist and partner closely with our Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.

What makes this role different

• You’ll own LinkedIn as a channel, not a slice of it. Planning, building, testing, and reporting all sit with you.

• You’ll plan across the full funnel and across 1:many, 1:few, and 1:1 programs, covering both broad reach and named accounts.

• You’ll own the creative pipeline for your channels, from requests and approvals through trafficking and rotation.

• You’ll lead weekly cross-channel optimization syncs, which gives you a voice in how the whole paid program performs.

What You’ll Do

Strategic Planning

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.

• Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.

• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.

• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.

Execution and Quality Assurance

• Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences.

• Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes live.

• Partner with our EMEA team to localize global campaigns for their markets.

• Track tasks, requests, and SLAs in Asana so work stays visible and on schedule.

Audience Targeting and Management

• Own audience list hygiene and targeting across platforms.

• Build audiences from first- and third-party data.

• Manage pixels and primary vs. secondary conversion architecture, so campaigns optimize toward the actions that matter most.

Budget Pacing and Management

• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.

• Own pacing and anomaly detection, and keep documented budget pacing up to date.

Testing & Optimization

• Run structured tests on audiences, creative, landing pages, copy, and bidding.

• Run ongoing search query analysis and keyword optimization.

• Lead weekly cross‑channel optimization syncs.

Reporting

• Deliver weekly, monthly, and quarterly reporting that pairs results with clear recommendations.

• Lead campaign hindsights that capture what drove results, what we learned, and what to do next.

• Stay current on platform changes, privacy, and B2B trends.

What We’re Looking For

Required Qualifications

• 2-3 years of hands-on paid media experience, ideally within a media agency or performance‑focused environment

• Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation

• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions

• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI

• Experience running structured tests and turning results into clear recommendations

Preferred Qualifications

• Experience in a B2B or B2B SaaS environment

• Experience with ad placements across YouTube, Display, DOOH, or LLMs

• Experience localizing campaigns for EMEA markets

• Experience building and maintaining audiences from first- and third-party data

• Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce

Skills

• Strong attention to detail, especially in QA

• Outstanding analytical skills and strong experience in performance optimization

• Clear writer who can create ad copy that works for different audiences and markets

• Self-starter who can flex between strategic thinking and tactical execution

• Strong project management, able to run several campaigns in parallel

Benefits

🏝️ Unlimited vacation time – we strongly encourage all of our employees take at least 3 weeks per year

💰 A competitive compensation package including stock options

🌎 Fully remote team – choose where you live

🛋️ Work from home stipend! We want you to have the resources you need to set up your home office

💻 Apple laptops provided for new employees

🧑‍🎓 Training and development budget for every employee, refreshed each year

🧑‍🧑‍🧒 Maternity & Paternity leave for qualified employees

🧠 Work with smart people who will help you grow and make a meaningful impact

Diversity, Equity, and Inclusion at the company

At the company.io [link for members] we are committed to cultivating a work environment that is diverse, equitable, and inclusive. As an equal opportunity employer, we welcome individuals of all backgrounds and provide equal opportunities to all applicants regardless of their education, diversity of opinion, race, color, religion, gender, gender expression, sexual orientation, national origin, genetics, disability, age, veteran status or affiliation in any other protected group.

How we handle your data. By submitting this application, you acknowledge that the company will collect and process the personal data you provide for the purpose of evaluating your candidacy for this role. If you are not selected, we will retain your data for a limited period as described in our Recruitment Privacy Notice [link for members] After that period your data will be deleted or anonymized.