Performance Marketing Lead

Through proprietary software and AI, along with a focus on customer delight, the company makes the back-office easy for micro SMEs. We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space. We operate across 3 business segments:

• Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

• Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

• FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses the company launched in 2017 and now has around 17,500 customers across our offices in Singapore, Hong Kong, Australia and the UK.

We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. The company has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific

Requirements

Mission of the role

The Performance Marketing Lead will play a pivotal role in driving data-driven insights and optimization strategies for performance campaigns across all the company markets. With a large emphasis on Google Search campaigns, this role requires detailed campaign analysis, onsite performance evaluation, and accurate forecasting to ensure targets are consistently achieved.

Key outcomes in the first 6–12 months

• Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real time, correct underperformance, and maximize results.

• Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains.

• Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities.

• Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce and sales teams.

• Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms.

Must-have experience & Background

• Base Expertise:

• In-house performance marketing experience (not agency side), helping to manage at least USD $100,000 of monthly spending.

• A proven track record of consistently exceeding revenue and customer acquisition goals; background focused solely on impression or click metrics will not be evaluated.

• At least 6 years hands-on experience with Google Ads, including campaign setup, management, and reporting, with deep understanding of optimizing across multiple campaign types.

• Significant experience with Performance Max is a major plus.

• Proficiency in Excel and Google Sheets, with the ability to create advanced formulas, pivot tables, and dynamic dashboards.

• Analytical Skills:

• Demonstrated ability to analyze large datasets and extract meaningful trends and insights.

• Experience in identifying tracking discrepancies and resolving complex attribution/tracking issues.

• Expertise in forecasting and performance target tracking.

• Communication & Collaboration:

• Strong verbal and written communication skills to present findings and recommendations to non-technical stakeholders.

• Experience collaborating with cross-functional teams, including marketing, BI, and ecommerce teams.

Must-have attributes

• Ownership: Reliability and trust. Seeing things through to completion and proactively helping to get things back on track when challenges arise.

• Humility: Open-mindedness to feedback and willingness to learn from others. High self-awareness and emotional intelligence.

• Structured Thinking: Sound judgement to balance the needs of the organisation, team, and customers across a complex business.

• Data-driven: Using sound data to support strategies and review the success of initiatives.

• Can have tough conversations in a positive way: Proactively addressing difficult situations with kindness to build empathy, trust, and great working relationships.

The interview process

• TA Screen or one way video interview: A ~30 minute video call with a member of our HR team to discuss your application and get a better understanding of your experience and expectations for the role.

• Technical Interview: A ~60 minute chat with the Hiring Manager to discuss your recent roles, technical experience, and key strengths in detail.

• Soft Skill Interview: A ~60 minute chat, usually with a member of HR or the leadership team, diving into recent work situations to understand how you think and work.

Reference Verification: Prior to final offer confirmation, we will conduct one professional reference check with your recent direct manager or supervisor. To keep the process moving smoothly, this step may be initiated during the final interview stages.

Requirement for background screening Please be aware that the company is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. This may include using external vendors to verify:

• Your education

• Any criminal history

• Any political exposure

• Any bankruptcy or adverse credit history We will ask for your consent before conducting these checks. Depending on your role at the company, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at the company.

Benefits

Some other great things about working at the company

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You’ll be able to work from home 3 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Personal growth: You’ll get a lot of responsibility and autonomy at the company - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave the company, you leave as a more well-rounded person and professional.

The company is also a proudly certified B Corp .  Since we started our journey in 2017, we’ve been committed to building the company as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.