Performance Marketing Analyst, Paid Acquisition

About the company

The company’s mission is to accelerate superintelligence to drive real economic progress. Headquartered in San Francisco, the company works with frontier AI labs to generate high-quality datasets, reinforcement learning environments, and frontier research benchmarks that improve model capabilities in software engineering, enterprise knowledge work, and advanced STEM reasoning. In software engineering, the company is the largest and longest-running data provider in the category. The company also works with Fortune 500 enterprises across financial services, life sciences, healthcare, retail, automotive, and CPG to build and deploy end-to-end agentic AI systems inside mission-critical workflows. By operating on both sides, the company closes the loop between frontier research and enterprise deployment, turning real-world deployment signals into better data, evaluations, and more capable models. Learn more at [link for members] .

Role: Performance Marketing Analyst (Growth Analyst, Paid Acquisition)

Team: Talent Marketplace

Company: the company

Location: Bangalore, India

Experience Level: 2–4 years of relevant experience

Why Join the company?

The company’s talent marketplace connects qualified professionals with hiring and contract opportunities across a wide range of roles, skills, and markets.

As a Performance Marketing Analyst, you will help grow the talent marketplace by attracting qualified professionals. You will own campaign execution across Meta and Google Ads and work closely with marketplace operations, talent, creative, and analytics teams to turn advertising spend into qualified applicants and successful onboarding.

As a Performance Marketing Analyst You Will

Own Paid Acquisition Campaigns

• Plan, launch, manage, and optimize campaigns across Meta and Google Ads.

• Develop targeting strategies across audiences, geographies, job categories, and professional skill sets.

• Manage campaign setup, budgets, bidding, creative testing, and ongoing optimization.

Translate Marketplace Demand Into Growth Plans

• Understand priority roles, talent requirements, and marketplace timelines.

• Build acquisition plans that reach relevant professionals when and where they are needed.

• Adjust campaign priorities as marketplace demand and business needs change.

Optimize for Applicant Quality

• Track performance from ad click and application through qualification, selection, and onboarding.

• Improve cost per qualified applicant and cost per onboarded professional.

• Identify the audiences, messages, and channels that produce the strongest downstream outcomes.

Run Experiments and Improve Conversion

• Test audiences, keywords, creative, messaging, landing pages, and bidding strategies.

• Partner with marketplace operations, creative, and analytics teams to improve application journeys and conversion rates.

• Evaluate additional channels such as TikTok, X, job advertising networks, and other relevant platforms.

Measure and Communicate Performance

• Monitor spend, acquisition costs, conversion rates, and funnel performance.

• Use spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data to evaluate results.

• Share clear recommendations on what is working, what needs to change, and where the next growth opportunity lies.

The Opportunity

Own meaningful growth: Your work will directly influence the flow of qualified professionals entering the company’s talent marketplace.

Connect marketing to outcomes: You will measure performance beyond clicks and applications, linking campaign spend to qualification, selection, onboarding, and marketplace outcomes.

Work across the business: You will partner with marketplace operations, talent, creative, and analytics teams to solve real supply acquisition challenges.

Build repeatable systems: You will develop campaign approaches that can scale across roles, markets, and professional audiences.

Our Performance Marketing Analyst, Typically Have

Hands-on paid acquisition experience: Two to four years of experience in performance marketing, paid acquisition, or advertising campaign management.

Strong platform expertise: Direct experience managing both Meta Ads Manager and Google Ads, including campaign setup, targeting, budgets, bidding, testing, and optimization.

Quality-focused performance management: A track record of improving acquisition efficiency and conversion quality, supported by specific campaign examples and measurable results.

Analytical judgment: Strong analytical skills and comfort working with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, attribution, GA4, and Google Tag Manager.

Operational ownership: The ability to manage multiple campaigns, respond quickly to changing priorities, and communicate clearly with marketplace operations, talent, creative, and analytics teams.

Top-Tier Candidates Will Have

• Experience with TikTok Ads, X Ads, job advertising networks, or other acquisition channels.

• Experience in talent marketplace growth, job platforms, or high-volume lead generation.

• Experience running campaigns across multiple countries or for specialized professional audiences.

• Familiarity with advertising policies applicable to employment campaigns.

Candidates whose experience is limited to campaign reporting or coordination without hands-on ownership of Meta and Google Ads will not be a fit for this role.

Values

• We are client first: We put our clients at the center of everything we do, because their success is the ultimate measure of our value.

• We work at Start-Up Speed: We move fast, stay agile and favor action because momentum is the foundation of perfection

• We are AI forward: We help our clients build the future of Al and implement it in our own roles and workflow to amplify productivity.

Advantages of joining the company

• Work at the frontier of AI , helping the world’s leading AI labs improve their most advanced models by building expert datasets, RL environments, and first-of-a-kind benchmarks.

• Contribute to leading-edge AI research and showcase your work at top conferences such as ICLR, ICML, and NeurIPS.

• Bring frontier AI innovation to the enterprise , applying lessons learned from leading AI labs to solve real-world business challenges.

• Collaborate with and learn from exceptional colleagues with deep AI experience from Google, Meta, Amazon, and other leading technology companies.

• Move at the pace of AI innovation , with the speed, ownership, and impact of a startup.

The company is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics. At the company we are dedicated to building a diverse, inclusive and authentic workplace  and celebrate authenticity, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

For applicants from the European Union, please review  the company's GDPR notice here .