Performance Creative Manager

ABOUT the company

Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate it without help. The company cuts through the red tape of healthcare by pairing patients with expert advocates and giving them the tools to make better decisions—and get better outcomes.

We're a Series C startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, Signalfire, and IVP. Our U.S. based team is lean, mission-driven, and growing quickly.

The company isn't a place to coast. We're here to redefine healthcare—and that demands urgency, precision, and heart. If you're looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you're in the right place. We’re intense, and we like it that way.

Read more in our Bloomberg funding announcement here [link for members]

ABOUT THE ROLE

As the Performance Creative Manager at the company, you'll build and lead the creative engine behind an eight-figure monthly paid media program.

You'll craft a performance creative system — channel-dedicated pods of creative strategists, designers, and video editors working alongside media buyers across our full stack of acquisition channels — and own creative-driven CPA improvement across all of it.

This is a builder's role for someone who speaks both craft and performance fluently: you'll define the testing frameworks, develop the team, negotiate the brand guardrails, and create the systems that turn creative production into a compounding performance advantage.

WHAT YOU'LL OWN

• Build, hire, and mentor the performance creative organization — creative strategists, designers, video editors, and creative operations — embedded in channel pods alongside media buyers across Meta, TikTok/AppLovin, and YouTube.

• Own creative-driven CPA improvement across all pods.

• Define and run the creative testing framework: concept, variant, and iteration definitions; weekly production quotas per pod; hit-rate targets; and the kill/iterate/scale decision system.

• Own the creative analytics foundation: naming conventions and tagging taxonomy that make winning patterns searchable, measurable, and repeatable across channels.

• Stand up and govern the content library — raw UGC and branded shoot footage, finished-asset archive with performance data, and the approved-claims and copy library — as the infrastructure layer for pod velocity.

• Own the shoot roadmap and external creator/contractor budget: quarterly branded production planning, the UGC creator program, and the production partner ecosystem.

• Negotiate and own the brand guardrails system — codified rules that let pods ship at velocity inside clear boundaries, with defined review lanes for net-new territory.

• Own regulatory and legal compliance systems for creative: the approved-claims library and review-lane process, built with legal, appropriate to a healthcare environment.

• Run the cross-pod creative review cadence so learnings transfer between channels — a winning Meta hook becomes a TikTok hypothesis becomes a CTV script.

WHAT SUCCESS LOOKS LIKE

A creative organization that ships winning ads on a weekly cadence — on brand, compliant, channel-native, and relentlessly tested — where creative is the growth lever: rising hit rates, falling CPAs, and a library of compounding creative intelligence.

WHO YOU ARE

• A builder who has stood up teams, systems, and processes from scratch — and knows the difference between an org chart and an operating system.

• A leader fluent in both creative craft and performance data; you can give an editor frame-level feedback and defend a testing budget in the same meeting.

• A systems thinker who believes velocity comes from infrastructure — taxonomies, libraries, briefs, and cadences — not heroics.

• Excited to contribute hands-on in a high-growth, mission-driven startup.

WHAT YOU BRING TO THE TABLE

• Direct experience managing creative on $50M+/year in paid media spend.

• Proven track record building and managing creative teams (strategists, designers, editors) of 5+ people, ideally in a pod or embedded model.

• Deep fluency in creative testing at scale: concept/variant frameworks, hit-rate measurement, creative fatigue diagnosis, and iteration systems on Meta, TikTok, and YouTube.

• Experience running UGC creator programs and branded production — briefing, shoot planning, usage rights, and turning raw footage into high-velocity variant production.

• Strong command of creative analytics: tagging taxonomies, creative reporting, and connecting asset-level data to CPA outcomes.

• Experience partnering with brand and legal teams to build guardrails and claims-review systems that protect the brand without killing velocity.

• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.

• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.

• Bonus: experience in healthcare or other regulated industries, a marketplace business, or a fast-paced startup environment.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

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