Paid Social Video Producer

ABOUT the company

The company is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes  and build and deploy proprietary technology, AI, and analytics to help us scale fast.

What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to the company because they trust us to deliver.

OUR CULTURE

The company is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before.

• We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA.  Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place.

• Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths.

• Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory.

If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, the company is the place for you.

THE ROLE

Paid Social Video Producer

We are seeking a Paid Social Video Producer to join our growing team. As a Paid Social Video Producer, you will be a performance-minded production leader who produces the company’s in-house performance shoots from end to end. You are responsible for owning the full shoot process — from pre-production planning through on-set leadership and post-production handoff.

You will also lead the visual execution on set, making real-time decisions around framing, pacing, tone, performance, coverage, and modular capture to ensure every shoot delivers high-quality, performance-ready creative for our Performance Marketing Content. You thrive in a fast-paced, high-volume environment, know how to translate performance briefs into executable shoot plans, and understand how to capture scalable, testable content built for growth.

This role is critical to scaling the company’s in-house performance content engine. Owning 4 major areas of the business:

• Production Ownership

• Talent & Logistics Management

• Cross-Functional Collaboration

• Asset & Workflow Management

• This role is required to be onsite in our San Francisco Office 5-days a week*

Responsibilities

• Producing and leading 3–5 studio shoot days per week from planning through asset handoff. Owning all shoot logistics, timelines, talent coordination, and on-set operations.

• Translating performance briefs into scalable, test-ready video content

• Running the visual execution on set, including art directing and shooting for framing, pacing, tone, coverage, and creative quality

• Align with styling and merchandising teams on priority SKUs

• Ensure each shoot captures the modular content needed for performance testing, including hooks, CTAs, alternate messaging, b-roll, and to support growth testing needs

• Maintain a high bar for creative quality while balancing output, speed, and testing volume

• Partner closely with Growth Marketing to prioritize testing needs and content opportunities

• Partner with editors during post-production to ensure final assets reflect the intended creative direction and performance strategy

• Collaborate with Brand and Creative teams to ensure alignment where appropriate

• Ensure organized file management and clean handoff to post-production

Qualifications

Required

• 5–8+ years in video production (DTC/fashion/beauty/lifestyle preferred)

• End-to-end shoot production with strong studio lighting and camera skills

• Skilled in social-first, performance-driven content (framing, storytelling, hooks, pacing)

• Hybrid producer/operator: can shoot, light, direct talent, and problem-solve on set

• Experience creating high-volume photo/video assets in fast-paced studios

• Strong organization and media management; collaborates well with post teams

• Self-sufficient, adaptable, cross-functional, versatile, multi-skilled producer

• Talent booking/management experience

All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.

Pay Range

$120,000 — $180,000 USD

WHY the company?

Joining the company means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.

EQUAL OPPORTUNITY & HIRING INTEGRITY

The company provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

The company is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at the company, please let us know by completing this accommodation form . We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis.

Employment is contingent upon successful completion of a background check. The company will conduct background checks in compliance with applicable federal, state, and local laws.

Security Advisory: Beware of Frauds

At the company, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, the company emphasizes legitimate recruitment practices. Initial communication is primarily via official the company email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.