Paid Social Strategist

About the company

The company is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

With teams across the U.S., you’ll find more than a job at the company. You’ll find a place to grow, make an impact, and do your best work alongside a team that’s invested in your success.

The Opportunity

As a Paid Social Strategist, you’ll own the day-to-day strategic direction and performance of paid social programs across a portfolio of clients. You’ll serve as a trusted client partner, turning data into actionable recommendations, identifying opportunities for growth, and ensuring our strategies continuously evolve alongside consumer behavior, creative performance, and the platforms themselves.

What you’ll do

• Own the day-to-day paid social strategy and performance narrative for your accounts, connecting media performance to broader client goals

• Develop full-funnel strategies across platforms, including budget allocation, platform roles, audiences, campaign structure, creative, and optimization priorities

• Serve as a trusted client-facing expert, proactively bringing forward recommendations, opportunities, and clear points of view

• Analyze performance to identify key drivers, risks, and opportunities, translating data into clear insights and actionable next steps

• Develop learning agendas and testing roadmaps across creative, media, audiences, measurement, and emerging platform opportunities

• Partner with Activation and cross-functional teams to ensure execution aligns with strategy, providing hands-on campaign and QA support when needed

• Maintain strong operational ownership across budget pacing, forecasting, campaign accuracy, and overall account health

• Build strong relationships with platform partners to identify strategic opportunities, new capabilities, and ways to continuously advance client programs

Who will love this role

• You’re curious and naturally dig into why performance is changing and what to do next

• You enjoy being a strategic partner to clients and are comfortable bringing a clear recommendation or point of view

• You balance data, creative, platform knowledge, and business context when making decisions

• You’re proactive and consistently identify opportunities without waiting to be asked

• You’re comfortable navigating ambiguity, shifting priorities, and client pressure

• You’re a people person who enjoys building strong relationships with your team, partners, and clients

You should have

• 3+ years of hands-on paid social experience across a minimum of four major social platforms such as Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, or YouTube

• Demonstrated ability to independently develop paid social strategies and recommendations based on client goals, performance, and business context

• Strong analytical skills with the ability to diagnose performance and turn data into a clear strategic narrative

• Experience owning client communication and confidently presenting plans, performance insights, and recommendations

• Strong understanding of full-funnel paid social strategy, creative testing, measurement, and platform best practices

• Strong budget management, forecasting, and organizational skills with a high degree of accountability and attention to detail

• Ability to take initial direction and quickly transition to an independent, proactive working style

• Strong Excel/Google Sheets skills, including comfort working with pivot tables and large datasets; platform and digital marketing certifications are a plus

The base salary range will be determined based on the candidate’s experience and geographic location. Certain positions may also be eligible for a bonus, with eligibility and details discussed during the recruitment process. For candidates that are based in California, we encourage you to review this important information for California residents  here . For best results, open the link in a new tab.

Salary Range

$77,000 — $87,000 USD

Working at the company

At the company, we believe great work happens when people feel supported, trusted, and empowered to do their best. We’re proud to offer a competitive rewards package, meaningful opportunities for growth, and a culture that’s collaborative, inclusive, and—most importantly—human.

Here’s what you can expect as a Coder

• Remote-first workplace designed to support flexibility and connection

• Comprehensive medical, dental, and vision benefits , plus a generous retirement program

• Thoughtful parental leave and return-to-work program

• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December

• Ongoing learning and development opportunities  to help you grow your skills and career

• A commitment to transparent DEIB practices  and building a workplace where everyone can thrive

A Few Things to Know

All candidates who receive an offer will be required to successfully complete a background check.

Want to get to know us a little better? Check out  Life at the company  to learn more about our people, culture, and what it’s like to be a Coder.

Our Interview Process

During this first call, we’ll get to know you, learn more about your experience, and talk about what you’re looking for in your next opportunity. We’ll also explore alignment with our company and values, and depending on the role, we may ask a few technical or role-specific questions. From there, the process can look a little different depending on the role. You can expect to meet several members of the team and, for some positions, complete a skills assessment such as a Take-Home Assignment or Live Exercise. We’ll make sure you know what to expect every step of the way. Your Talent Acquisition partner will walk you through the full process during your initial conversation.

Inclusive Workforce

At the company, we’re committed to creating a culture where people from all backgrounds feel welcome, supported, and empowered to bring their authentic selves to work. We want every Coder to feel included and have the opportunity to contribute fully to our vision and goals. All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location where the candidate is applying.

If you have an accessibility need or would benefit from an accommodation during the application or interview process, please let us know at [link for members] We’re happy to work with you to make the process as comfortable and accessible as possible.

For more information about the data we collect and how we use it, please refer to our  Privacy Policy .

We use AI technology to help streamline parts of our hiring workflow. People are at the heart of our hiring process, and all candidate decisions are made by our Talent Acquisition Team.

Please note that we do not accept unsolicited resumes or candidate submissions from third-party recruitment firms.