Paid Social Manager

Paid Social Contractor

Function: Media Buying | Meta & TikTok Ads | Acquisition Strategy

Responsibility: Own and drive return on ad spend for a portfolio of e-commerce clients Reports to: Growth Strategist

Note: Proficiency in English (written and spoken) is required.

Candidates must be able to work within approximately 2 hours of UK time.

About Us

Founded in 2019 by Olly Hudson and Joe Marston, the company has rapidly grown into one of the UK's premier advertising agencies for e-commerce brands. Our team manages significant Meta and TikTok ad spend for DTC brands spanning supplements, skincare, fashion, and home care.

As part of our next growth phase, we're evolving what we look for in this role. We're no longer looking for someone who simply implements a brief — we're looking for someone who can own an ad account end-to-end: understanding its working mechanics, translating strategy into execution, and making the account their own.

What you’ll do

• Own the day-to-day performance of ad accounts within your POD, predominantly on Meta (with some TikTok depending on client mix).

• Audit ad accounts and use account/Triple Whale data to inform ongoing strategy and optimisations — not just execute what's handed to you.

• Partner with the Growth Strategist to translate high-level paid social strategy into concrete account actions.

• Effectively test and scale creative, both internally and externally produced.

• Understand each client's targets and provide clear, proactive updates — including pacing updates (e.g. Monday and Friday) against monthly goals, with commentary on the bigger picture, not just the numbers.

• Report to the Growth Strategist on key learnings, bottlenecks, and recommended future direction for each account.

• Ensure every action taken in an account is grounded in the objectives and KPIs the Growth Strategist has set.

• Maintain thorough ad account hygiene through clear structure and naming conventions.

Requirements

What you’ll bring

• Several years of experience running Meta Ads at a high level for e-commerce brands (TikTok experience is a plus but not essential). Years of experience matter less than the level of budget and ownership you've held —

• We're looking for people used to leading budgets of $250k+/month, not just years in a seat.

• Prior agency experience, or experience running an in-house account for a 7–8 figure e-commerce brand, strongly preferred.

• Experience across a range of DTC categories (e.g. supplements, skincare, fashion, home care) is a plus.

• Strong understanding of Shopify and DTC e-commerce.

• Exceptional research skills to adapt quickly to varied client needs.

• Able to work within ~2 hours of UK working hours.

Benefits

Why Join Soar as a Contractor?

• Diverse Client Base: Work with a variety of fast-growing DTC brands across the globe.

• Skill Development: Diverse tasks and client types ensure ongoing skill enhancement.

• Start-Up Impact: Have a direct influence on a rapidly growing business.

• Real Ownership: This isn't a "wait for instructions" role — you'll have genuine autonomy over your accounts.