Paid Advertising Lead (Remote - U.S.)

The company’s paid advertising business has grown quickly—and so has the complexity of our client work.

We manage sophisticated, high-spend accounts across multiple platforms, support demanding clients who care deeply about outcomes, and operate in an environment where strategy, responsiveness, and clarity matter as much as execution.

We’re hiring a Paid Advertising Lead to take ownership of this function.

This is a senior, hands-on role for someone who can confidently lead paid advertising strategy, oversee execution across platforms, manage and hold freelancers accountable, and represent the company with credibility and calm in front of clients. You will run some accounts directly and serve as the strategic authority across others.

If you enjoy fixing messy systems, raising standards, and helping clients understand what’s working, what’s not, and what to do next, this role may be a great fit.

What You’ll Do

Own Paid Advertising Strategy & Performance

• Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify

• Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues

• Analyze performance data to identify insights, diagnose problems, and recommend strategic changes

• Forecast budgets and expected outcomes; manage pacing and efficiency

• Stay current on platform changes and emerging opportunities, including new advertising channels

Lead Client Communication & Reporting

• Serve as the paid advertising expert on client calls

• Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next

• Confidently answer client questions in real time, using data to support recommendations

• Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics

• Build trust with clients who are curious, sophisticated, and sometimes under pressure

Oversee Freelancers & Execution Quality

• Manage and oversee freelance paid media specialists across platforms

• Set clear expectations for responsiveness, quality, and deliverables

• Review work, provide feedback, and hold freelancers accountable while maintaining productive relationships

• Identify, vet, onboard, and manage new freelancers as needed

• Ensure consistency in execution, reporting, and client experience across accounts

Collaborate Across Channels & Partners

• Work closely with the company’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goals

• Partner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloed

• Use cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing efforts

• Contribute to a cohesive client experience where recommendations across channels reinforce one another

Improve Systems & Scale the Function

• Help refine processes, templates, and standards for campaign management and reporting

• Partner with Project Managers and Analytics to improve visibility into performance

• Contribute to the evolution of the company’s paid advertising approach and differentiation

• Support long-term growth of the paid advertising service, including potential future in-house expansion

Requirements

What We’re Looking For

This role is best suited for someone who is fully baked—comfortable taking the lead immediately and operating with autonomy.

You likely bring

• 7+ years of hands-on paid advertising experience, including significant agency experience

• Deep experience managing campaigns in Google Ads and Meta, plus familiarity with other platforms

• Experience overseeing large budgets (six- and seven-figure annual spend)

• Strong understanding of conversion tracking and how platforms connect to GA4 and GTM (you don’t need to build everything yourself, but you understand how it works)

• Proven experience leading client conversations and explaining performance under pressure

• Experience managing freelancers, vendors, or junior practitioners

• A strategic, analytical mindset paired with strong execution

• The ability to work independently while collaborating closely with internal teams

How You Show Up

• You care about client outcomes—not just dashboards

• You’re confident without being aggressive

• You can “read the room” and adjust your communication style

• You hold people accountable without creating unnecessary friction

• You’re decisive, thoughtful, and adaptable

• You dislike rigid thinking and cookie-cutter strategies

Dealbreakers for this role include

• Regurgitating metrics without insight

• Being overly long-winded or evasive in conversation

• Struggling to explain performance clearly to non-specialists

• Coming on too strong with clients or collaborators

Benefits

About the company

The company is an award-winning digital marketing and data analytics company that transforms websites into powerful front-end marketing channels. We combine marketing expertise with deep analytics to help clients improve leads, increase sales, and align digital strategy with business goals.

We’re known for being smart, collaborative, and genuinely helpful—and we take pride in being experts who clients enjoy working with.

Work Environment & Compensation

• Remote position , U.S.-based

• Workday aligned to Eastern Time

• Competitive salary, commensurate with experience

• Full benefits package, flexible work hours, generous PTO

• Company-wide winter break to reset and recharge

How to Apply

Attention to detail matters here. As part of the application, you’ll be asked a few brief questions to help us understand your experience and approach. Complete and thoughtful answers are a positive sign.

The company is an equal opportunity employer.