Organic Growth Specialist (SEO & GEO)

Through proprietary software and AI, along with a focus on customer delight, the company makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and the companySign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary the companyBooks ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

The company launched in 2017 and now has around 17,500 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. The company has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

Requirements

About the role

We're looking for an Organic Growth Specialist (SEO & GEO) to turn organic and AI-search visibility into new customers. You will analyze performance, diagnose why traffic does or doesn't convert, solve complex technical SEO challenges, and translate data into strategies that lift conversion and revenue across both traditional search engines and AI answer engines. This is a full-stack, conversion-first role spanning technical, on-page, off-page, and AI-search optimization. Sitting within the global marketing team, you will report to the eCommerce Manager for Organic Growth and work directly with engineers, product, and content specialists to ship high-impact changes.

Mission of the role

Position the company as the top-ranking, most cited, and highest-converting solution for our core services across Singapore, Hong Kong, Australia, and the UK, across both traditional and AI answer engines. Your primary KPI is to generate leads from organic and AI traffic. You will own the complete path from search visibility to qualified pipeline, and build AI-driven systems that let us diagnose and act faster than anyone in our category.

Key Outcomes - First six months

Across your first six months, push both traffic and conversion levers to land new-customer growth roughly 15% above our committed plan:

• Grow high-intent traffic to commercial pages. Increase qualified organic and AI traffic to our commercial and service pages by around 15%, by winning the high-intent, transactional search queries that bring buyers, not just informational readers.

• Lift conversion from organic and AI traffic. Our headline KPI. Meaningfully raise site-user-to-lead conversion across our markets at a ~1.5× lift by fixing where visibility isn't converting, not by chasing more traffic.

• Grow new customers from AI-referred discovery. Increase new customers attributed to AI/LLM-driven sources by around 50%, and raise the company's citation presence across AI answer engines.

Must-have experience

• Minimum 4+ years of hands-on SEO experience across technical, on-page and off-page SEO, managing a large page inventory in a B2B or eCommerce organisation.

• Proven CRO impact with quantified outcomes, specifically improving site-user→lead / funnel conversion rather than only improving rankings or traffic.

• Hands-on experience building and scaling programmatic SEO using data-driven, templated pages across large page inventories.

• Deep technical SEO experience, including Core Web Vitals, structured data / JSON-LD schema, site architecture, crawl budget, and indexation.

• Applied AI-search / GEO experience with measurable outcomes, including experience with brand-citation tracking, AI-referral analysis, and structuring pages for LLM extraction.

• Hands-on experience designing and building AI-driven workflows, automations or agents for SEO, CRO, analytics or related marketing processes.

• Strong experience with behavioural-analytics tools such as Microsoft Clarity and Hotjar and CRM platforms such as HubSpot; GA4 and GSC assumed baseline.

• Proven ability to work directly with Product and Engineering teams to get SEO and CRO changes shipped, rather than working through an account-management layer.

• Experience in a considered-purchase / professional-services category such as fintech, legal, accounting, compliance, or B2B services is preferred.

Must-have attributes

Conversion-driven: Optimises for leads and new customers; treats rankings and traffic as means, not end.

Ownership: Accountable for conversion performance and revenue impact across markets.

Systems thinker: Understands how traffic, conversion, AI visibility and content interact — and builds systems across them.

Structured Thinking: Prioritises across four markets, many services, and competing levers.

Data Driven: Diagnoses with data; distinguishes signal from noise; doesn't act on single-month blips.

Can Have Tough Conversations in a Positive Way: Able to challenge assumptions, communicate clearly, and work constructively with stakeholders when priorities or approaches differ.

Behavioural fit is also important at the company, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

• Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

• Humility: There is so much we don't know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

• Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you're more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

• Attention to detail: You'll be managing multiple, complex workstreams from numerous stakeholders. It will be important for you to keep track of everything and notice when information is missing or inconsistent.

• Excellent listener and clear communicator: We have a variety of nationalities and for many people, English isn't their first language. For you to excel, you'll need to be present in your calls and make sure you properly receive and thoughtfully send messages to others in the business.

The interview process

The successful candidate will participate in the following interview stages. We anticipate the process to last no more than 3 weeks from start to finish.

TA Screen / One-way Video Interview: Shortlisted candidates will be invited to complete a one-way video interview and a TA screen with the member of the Hiring Tam

AI Assessment: Candidates who pass TA screening will be invited to complete an AI assessment. Candidates will have 3 days to complete the assessment, after which the hiring team will review the submission and determine whether to progress the candidate to the technical skills round.

Technical Round: A ~60–90 minute live test conducted by the Hiring Manager to assess SEO, CRO, technical SEO, AI-search/GEO knowledge, data-driven problem solving, and the ability to prioritise and execute against commercial outcomes.

Soft Skills Round: A ~60 minute interview conducted by Head of E-commerce to evaluate real-world work scenarios against our core behavioural values.

Reference Verification: Prior to final offer confirmation, we will conduct one professional reference check with your recent direct manager or supervisor. To keep the process moving smoothly, this step may be initiated during the final interview stages.

Requirement for background screening

Please be aware that the company is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role. This may include using external vendors to verify:

Your education

Any criminal history

Any political exposure

Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at the company, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at the company.com.

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Benefits

Some other great things about working at the company…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You'll be able to work remotely. If you need to start early or start late to cater to your family or other needs, we don't mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year.

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at the company are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You'll get a lot of responsibility and autonomy at the company - we move at a fast pace so you'll be making decisions, making mistakes and learning. There's also a range of internal and external facing training programmes we run. We're also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave the company, you leave as a more well-rounded person and professional.

The company is also a proudly certified B Corp. Since we started our journey in 2017, we've been committed to building the company as a force for good. In just over 5 years, we've joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.