Medical Copywriter (EST timezone)

FTC until the end of the year, with a high likelihood of extension

Remote,  ES T time zone

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison  d’etre  is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that  impact  people's liv es . Our unique  expertise  in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, N es tle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Valu es

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindn es s and r es p ect at the core.  ‘We Strive ’,  ‘ Acting Together ’,  ‘ With Kindn es s ’ are the valu es  that guide us.

About the role

This Copywriter should  poss es s  an understanding of pharmaceutical marketing and be able to communicate brand  objectiv es  to authentically connect with audienc es . The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelin es , and marketing goals to develop dig es tible promotional content and m es saging across channels.

This position requir es  a highly detailed, creative thinker with excellent storytelling abiliti es , as well as a love for life scienc es , r es earch, and annotation. This role will help craft bold and evocative marketing m es sag es , promotional-only training materials, and digital content that engag es  and influenc es  sal es  teams, HCPs, and patients and their caregivers.

What  you’ll  do

• Creating and executing innovative and effective content strategi es  and communication campaigns based on secondary market r es earch and insights

• Analysing available data for a market, competitors, and the needs/preferenc es  of our audience to help our team create relatable and captivating content

• R es p onsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style

• Interpret creative briefs to develop and produce creativity from concepts through execution

• Monitoring the execution of the  es tablished plans and strategi es

• Deciding on content formats and publishing dat es

• Managing the creation of editorial calendars and adhering to the proposed timelin es

• Supporting creative teams with feedback and guidance on scientific accuracy

• R es earch and understand the clients’ needs and target audienc es , through an online search, review of existing r es earch, and interviews with subject matter experts

• Write original copy and edit content for a range of marketing and communications materials; use referenc es  and annotations as needed

• Collaborate with a team of client service managers, strategists, and creative staff on timelin es ,  allocated  r es ourc es , and creative execution

• Pr es ent copy concepts and final deliverabl es  to the internal team, and to the client as needed, and  participate  in client pitch es  on occasion

• Revise copy based on internal and client feedback/direction

• Participate in the regulatory r es p onsibiliti es  and requirements to gain asset approvals

• Meets  es tablished deadlin es  or provid es  reasonable notice of  special circumstanc es  requiring deadline extension

About you

• Minimum 7 + years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sal es / copywriting)

• A degree/diploma in health science (medicine/pharma/biology/bioscienc es  etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any  additional  marketing degree/certification/diploma will be a plus

• Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.

• Develop copy and concept for marketing materials

• Use storytelling skills to create engaging assets

• Understand and internalize brand guidelin es  and strategy, to implement the same in developing collaterals for the client

• Work closely and flexibly with d es ign, brand, production, digital, and product teams to deliver strategic initiativ es

• Contribute to cross-channel creative ideation/campaign development

• Es tablish and  maintain  the high es t possible standards of promotional content

• Maintain up-to-date knowledge of client-related industry trends

• Stay updated on  appropriate style  guidelin es  and brand voice for consistency in m es saging

• Understand and follow regulatory standards and requirements for succ es sful submissions

• Follow b es t practic es  for annotations

• Identify  copyrighted material that requir es  permission for reproduction; proc es s permission requ es t when  required

• Effectively use company project management and communication software

• Attend kick-off, status, and other job-related meetings

• Incorporate client feedback and collaborate with the team to addr es s

• You are a Data-driven storyteller that  is capable of synth es izing  complex concepts into engaging narrativ es  that deliver real value to customers (HCP’s & Patients) and position the brands superiority

• Communicate effectively, including active listening and taking direction

• Manage complexity and recognize when to ask qu es tions

• R es ourcefuln es s, particularly with knowledge application and problem-solving

• Customer focus,  mainly by  learning how to  anticipate  customer needs

• Ensure accountability, by following through and taking r es p onsibility

• Strong skills in time management, prioritizing, and organizing, with attention to detail and ability to adhere to deadlin es

• Exceptional writing and r es earch skills

• Ability to work independently and with a team to meet deadlin es

• Excellent organizational skills and multitasking ability

• You   live & breathe Greenpark’s core valu es   ‘We Strive ’,  ‘ Acting Together ’,  ‘ With Kindn es s ’   -  championing openn es s, r es p ect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our valu es .