Marketing Manager

ABOUT ONE PASS

One Pass is redefining how people engage with health, wellness, and everyday living. Through a comprehensive engagement and loyalty platform, we empower millions of members to live healthier, more connected lives. Backed by deep partnerships across healthcare and supported by a culture of innovation, cross‑functional collaboration, and relentless curiosity, One Pass is scaling rapidly and shaping the future how people lead healthier, fuller lives.

One Pass is seeing an experienced and strategic Marketing Manager to play a key role in driving growth, awareness, and engagement for One Pass across both consumer and business audiences. This individual will support the development and execution of integrated marketing strategies that strengthen the One Pass brand, generate demand, and equip clients with compelling marketing tools that drive enrollment and utilization. The ideal candidate is a well-rounded marketer with 4-6 years of experience spanning B2B2C marketing, brand management, lead generation, and client-facing marketing support. They are highly organized, data-driven, collaborative, and comfortable managing multiple initiatives simultaneously in a fast-paced environment.

Key Responsibilities

B2B Marketing & Lead Generation

• Support demand generation programs targeted toward health plans, employers, brokers, and other strategic audiences.

• Develop and execute lead generation campaigns across digital, content, events, and partner channels.

• Partner with growth team to create marketing programs that accelerate pipeline growth.

• Measure marketing performance and report on key lead generation metrics, campaign effectiveness, and ROI.

Client Marketing & Collateral Development

• Develop client-specific marketing materials that support member acquisition, engagement, and retention.

• Customize campaign assets to align with client brands, audiences, and market needs.

• Manage production and distribution of marketing toolkits, communication materials, and enrollment resources.

• Collaborate with growth and account management teams to support key client initiatives and launches.

• Ensure all materials meet brand, compliance, and quality standards.

Brand & Consumer Marketing

• Support development and execution of integrated marketing campaigns that drive awareness, consideration, and engagement for One Pass.

• Manage brand initiatives and ensure consistent messaging across all consumer touchpoints.

• Collaborate with creative, product, and digital teams to develop compelling marketing assets and campaigns.

• Help evolve brand positioning and value propositions based on market trends, customer insights, and business priorities.

• Monitor campaign performance and provide recommendations for optimization.

Market Insights & Performance Optimization

• Analyze campaign performance and customer behavior to identify trends, opportunities, and recommendations.

• Conduct competitive and market research to inform marketing strategies.

• Leverage data and insights to improve audience targeting, messaging, and marketing effectiveness.

• Track key performance indicators and communicate results to stakeholders.

About You

You're a curious, results-driven marketer who can seamlessly switch between generating leads, building brand awareness, driving consumer engagement, and supporting client marketing needs. You thrive in a dynamic environment where wearing multiple hats is the norm, and you're always willing to jump in and help teammates move projects forward. You think strategically but aren't afraid to roll up your sleeves and execute, balancing thoughtful planning with a bias for action and speed. You excel at managing multiple priorities, collaborating across teams, and turning ideas into high-quality marketing programs quickly and efficiently. Most importantly, you're passionate about creating meaningful marketing experiences that help more people discover and engage with One Pass while delivering value for our clients, partners, and members.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 4-6 years of experience in marketing, brand management, demand generation, or related disciplines.

• Experience supporting B2B marketing and lead generation initiatives.

• Experience developing and executing B2B2C marketing campaigns.

• Experience creating marketing collateral, sales enablement materials, and client-facing communications.

• Experience partnering across cross-functional teams to drive marketing initiatives and business results.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

Preferred Qualifications

• Experience in healthcare, wellness, fitness, benefits, or consumer subscription businesses.

• Knowledge of employer-sponsored benefits, health plans, or member engagement strategies.

• Experience working with marketing automation, CRM, and digital marketing platforms.

• Familiarity with performance marketing, content marketing, and campaign analytics.

Work Location & Eligibility

The company, Inc. offers a flexible work environment. We operate as a hybrid company in the Minnesota–St. Paul Twin Cities area, where team members are expected to work in-office three days per week. We also support remote work across a number of U.S. states.

We are currently able to employ individuals who reside in the following states:

Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington, D.C.

Please note: At this time, we are unable to employ individuals residing outside of these jurisdictions.

The company, Inc. commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. You may view all of the company, Inc.’s recruiting notices here [link for members] including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.