Manager, Lifecycle Marketing Analytics

At the company, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

We are seeking a strategic and highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across our targeted and triggered lifecycle, CRM, and promotions efforts. This role will oversee a team of analysts and serve as the strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new customer conversion, retention, and cross-product adoption. Your insights will directly inform how we invest in our customers and scale our lifecycle programs.

What you’ll do

Experience

• Lead a team of data analysts, covering lifecycle, promotions, and CRM

• Deliver clear, data-driven insights and recommendations to senior leadership

• Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization

• Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy

• Measure and optimize lifecycle programs across onboarding, first-time deposit (FTD) conversion, retention, and reactivation

• Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns

• Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze

• Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale

• Drive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale

Technical Skills

• Advanced SQL

• Tableau (strongly preferred) or similar BI tool

• Excel

• Python (preferred for statistical analysis, experimentation, or automation)

• dbt or similar data transformation tools (preferred)

Soft Skills

• Exceptional communicator, with experience presenting to senior leadership

• Ability to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product)

• Comfortable balancing hands-on work with team leadership

What you have

• 5+ years of experience in lifecycle, CRM, retention, or growth analytics

• 1+ year of experience managing analysts

• Proven experience measuring and optimizing promotional, incentive, or reinvestment spend

• Deep experience with experimentation, including A/B testing, holdout design, and power analysis

• Experience supporting targeted and triggered lifecycle programs at scale

• Experience partnering with CRM teams and platforms (Braze strongly preferred)

• Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them

• Experience with cross-product adoption or cross-sell strategy (preferred)

• Experience in daily fantasy, gaming, or another app-based B2C business (preferred)

Where you’ll live

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at the company

The typical salary range for this position is $190,000 to $210,000. At the company, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted:  10/20/26

Benefits you’ll receive

In addition to your great compensation package, full-time employees will be eligible for the following perks:

• Company-subsidized medical, dental, & vision plans

• 401(k) plan with company match

• Annual bonus

• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)

• Generous paid leave programs, including 16-week paid parental leave and disability benefits

• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked

• Company-wide in-person events and team outings

• Lifestyle enhancement program

• Company equipment provided (Windows & Mac options)

• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The company is an Equal Opportunity Employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.