Manager, Decision Science

The company is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings

• 200 Team Members

• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

We are seeking a data-driven and strategic Manager, Decision Science to join our dynamic the company team, a division of BarkleyOKRP. In this role, you will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams, including media client experience, strategy and creative, as well as with clients to ensure data-driven strategies enhance advertising effectiveness.

Key Responsibilities

• Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.

• Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.

• Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.

• Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.

• Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.

• Forecast audience and campaign performance benchmarks to provide optimization diagnostics.

• Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.

• Comfortable developing business relationships with AdTech partners to manage and source data.

• Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables.

• Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.

Desired Skills & Experience

• Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field

• Media/marketing experience strongly preferred

• Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.

• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.

• Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.

• Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.

• Strong proficiency with big data/could platforms (AWS, BigQuery, Snowflake) and excel.

• Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.

• Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.

• Experience with SQL, Python, or R is a plus.

Compensation

The annual gross base salary range is $70,000 - $125,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary based on a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.