Manager, China - Business Operations & Strategy

Manager, China Business Operations & Strategy

Location: Remote / Vancouver / U.S. / China

Salary range - 112K - 134K

About the company

At the company, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.

Position Summary

We are seeking a highly motivated and entrepreneurial BDM Manager, China to lead and support the continued growth and execution of our China business. This role will serve as the primary day-to-day business lead for China, managing the relationship with our strategic distribution and e-commerce partner while coordinating internally across Sales, Operations, Finance, Supply Chain, and Marketing teams.

This is a high-visibility role with significant long-term growth potential. The position is ideal for someone who combines strong analytical and organizational skills with business problem-solving, relationship management, and a proactive mindset. While the role is focused exclusively on China, the market represents one of the company’ largest global growth opportunities, with the potential to scale significantly over time.

The ideal candidate is someone with several years of experience in international business, e-commerce, account management, sales operations, or business development who is looking to grow into a broader international leadership role over time.

Essential Functions & Core Responsibilities

Partner & Business Management

• Own and manage the day-to-day relationship with the company’ China partner.

• Drive accountability against business objectives, KPIs, timelines, and revenue targets.

• Coordinate regular business reviews, action plans, and performance updates.

• Ensure strong communication and alignment between our partner and internal teams.

• Support the ongoing transition and optimization of the company’ single-partner model in China.

Sales & Growth Execution

• Support the development and execution of annual sales and growth plans for China.

• Identify opportunities to grow sales across key platforms, including Tmall, JD, Douyin, and Little Red Book (LRB/Xiaohongshu).

• Monitor business performance, identify trends, and recommend actions to improve growth and profitability.

• Assist in forecasting, inventory planning, and demand planning coordination.

• Support launch planning, promotional execution, and platform initiatives.

Platform & Marketing Oversight

• Partner closely with our partners to align platform strategies and execution priorities.

• Review marketing initiatives and evaluate ROI and performance metrics.

• Help identify opportunities to improve traffic, conversion, customer acquisition, and brand visibility.

• Analyze sales data, platform performance, and competitive trends to support recommendations and decision-making.

Cross-Functional Coordination

• Work closely with internal stakeholders across Supply Chain, Finance, Operations, Customer Service, and Marketing.

• Partner with our leaders on operational execution, administrative coordination, reporting, and ongoing business management.

• Ensure internal teams and our partners have the information, approvals, assets, and support needed to execute effectively.

• Help resolve operational challenges and escalate issues proactively when needed.

Business Analysis & Reporting

• Prepare business updates, presentations, and performance reviews for leadership.

• Track KPIs, revenue performance, marketing spend, and platform trends.

• Deliver actionable insights and recommendations based on business data and market analysis.

• Support long-range planning and growth strategy discussions for China.

Key Priorities (First 6–12 Months)

• Successfully support and optimize the transition to the single-partner model with our partners.

• Deliver against China revenue and growth objectives.

• Help scale emerging platforms, including Douyin and Little Red Book.

• Improve forecasting, planning, and operational coordination.

• Enhance marketing effectiveness and ROI visibility.

• Strengthen communication, accountability, and execution cadence with our partners.

Success Metrics

• Revenue growth versus plan.

• Platform growth contribution across Douyin, LRB, JD, and Tmall.

• Forecast accuracy and inventory alignment.

• Marketing ROI and campaign effectiveness.

• Partner accountability and execution quality.

• Timely resolution of operational and business issues.

• Execution against project timelines and business priorities.

Position Qualifications

• Bachelor’s degree in Business, Marketing, International Business, Supply Chain, or a related field.

• 3–7 years of experience in account management, business development, international business, e-commerce, sales operations, or related fields.

• Strong analytical, organizational, and problem-solving skills.

• Excellent communication and presentation abilities.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Strong attention to detail and follow-through.

• Comfortable working cross-functionally with both internal teams and external partners.

• Experience selling supplements or CPG products into China through distributors, trade partners, or agencies.

Competency Statements

• Positive – Ability to view all situations with a positive attitude.

• Accountable – Takes ownership of responsibilities and acknowledges and learns from mistakes.

• Innovative – Ability to look beyond standard solutions and think outside the box.

• Independent – Must be self-motivated and able to manage obligations without direct supervision.

• Assertiveness – Ability to act in a self-confident manner to facilitate completion of a work assignment or defend a position or idea.

• Communication (Oral and Written) – Ability to communicate effectively with others using spoken and written words clearly and concisely.

• Customer Oriented – Ability to take care of customers’ needs while following company procedures.

• Conceptual Thinking – Ability to think in terms of abstract ideas.

• Initiative – Ability to make decisions or take action to solve a problem or reach a goal.

• Project Management – Ability to organize and direct a project to completion.

• Enthusiastic – Ability to bring energy to the performance of a task.

• Self-Motivated – Ability to be internally inspired to perform a task to the best of one’s ability using personal drive and initiative.

Other Preferred Skills & Abilities

• Experience working with Amazon, e-commerce platforms, or international distributors is a plus.

• Experience with China e-commerce platforms, including Tmall, JD, Douyin, and LRB/Xiaohongshu, is a strong plus but not required.

• Chinese language skills are a plus but not required.

Benefits

Eligible employees may be offered a comprehensive benefits package, which may include medical, dental, vision, retirement benefits, paid time off, paid holidays, and other company-sponsored programs. Eligibility and offerings are subject to applicable plan documents and employment status.

Physical Demands – Manufacturing

This position operates on an active plant floor, requiring candidates to remain stationary or move throughout the facility for shifts up to 8–10 hours. Essential duties involve positioning self to operate tools, using fine motor dexterity to adjust components, and lifting or transferring materials weighing 10-50 pounds depending on the position. Work is performed in a manufacturing environment requiring strict compliance with mandatory safety protocols and Personal Protective Equipment (PPE).

California Applicants

The compensation range above applies to work performed in California and represents the employer’s good-faith estimate of the expected salary or hourly wage range for the position.

Equal Employment Opportunity

We are an equal opportunity employer committed to providing a workplace free from discrimination and harassment. We consider qualified applicants without regard to legally protected characteristics under applicable federal, state, or local law.

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.