Lifecycle Marketing Consultant
Company shown to members 🔒 · Remote · US only
🔒 See the company and apply✨ Tailor my resume for this job🎤 Practise the interview question, free
✓ Straight from the company's own careers page. No middlemen, no “we'll send you a check for equipment”. How we check jobs
✓ Sent 100 applications and heard nothing? Make this one count: tailor your resume to this ad in one tap, free.
✨ Not sure this is the one? Get your remote job matches in 30 seconds →
First recorded by Psst: 9 November 2026. The company's name and the apply link are for Psst members, from $4.99 for 7 days.
Practise the first interview question for this job
If the company replies, the first call usually starts with a question like this. Vague answers are the easiest to reject. Write yours and get an AI score in under a minute.
The 20-second read
- Experience
- Experience not stated
- Where you can live
- US only
- Skills and tools
- hubspot, sql, klaviyo, onboarding, retention, crm
Read from the ad by Psst's rules. Check the full ad below before applying.
Job details
- Where you can work
- United States
- Employment type
- Not stated by the employer
- Advertised pay
- Not stated by the employer
- Experience
- Experience not stated
- Employer publication date
- 23 October 2025
- First recorded by Psst
- 9 November 2026
- Last checked at the source
- 10 November 2026
About the job
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About The Role
We’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.
Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.
Responsibilities
•
Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
•
Build and optimize email, SMS, and in-app messaging programs
•
Design and implement automated journeys, triggers, and segmentation strategies
•
Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
•
Analyze campaign performance and continuously optimize based on engagement and revenue metrics
•
Create and manage campaign calendars and testing roadmaps
•
Ensure data integrity and proper tracking across lifecycle channels
•
Translate insights into actionable recommendations to improve customer lifetime value
Requirements
•
Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
•
Experience building and scaling lifecycle programs across multiple channels
•
Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
•
Experience with segmentation, personalization, and automation best practices
•
Ability to analyze performance data and translate insights into action
•
Strong collaboration and communication skills
•
Comfort working across different industries, products, and customer journeys
Nice to Have
•
Experience with SMS or push notification channels
•
Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
•
Experience in high-growth startup environments
•
Experience supporting both strategic planning and hands-on execution
🔒 See the company and apply✨ Tailor my resume for this jobPrepare with the Apply kitMore remote email and lifecycle marketing jobs →
- Open over a year (383 days)
- No pay listed
A resume that gets past the first 6 seconds
Recruiters skim. The Psst resume coach fixes what makes them skip you, line by line, and one tap tailors it to the exact job you're applying to.
- 1Every line checkedWeak starts, clichés and AI-sounding phrases flagged, with a 3-question fix.
- 2Tailored to the jobSee which skills and tools from the ad your resume is missing. Try it free on one of your matches.
- 3Ready for remoteTime zone, tools and proof you work on your own, the things remote teams look for.
- 4Looks the partOne page, 6 designs, 8 colours and a matching cover letter, free to build. Premium downloads the PDF and Word files.
Example with made-up details. The score is the builder's own check, not an ATS rating or a promise of an interview.