Lead Product Manager - Advertising

WELCOME TO the company

We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.

We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.

Our brands – including AutoTrader, the company, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.

Join the company and see how far you can go.

About the role

Advertising is one of the company's most important revenue lines - and one of its biggest opportunities. Today, our advertising business spans multiple markets, formats, and platforms, but it needs a product leader who can take it to the next level: from foundational ad-tech infrastructure to new revenue surfaces powered by AI.

We are looking for a Lead Product Manager to own the global advertising product end-to-end. This means everything from the ad-core stack (serving, auction, targeting, measurement) to growing revenue beyond listings through self-serve advertiser tools, programmatic demand, and retail-media formats. You'll also shape how advertising integrates into AI-native surfaces — balancing monetisation yield against buyer experience.

This is a role for someone who has built advertising products at scale, understands the programmatic ecosystem, and is excited about using AI to create new advertising experiences. You'll work closely with business and commercial stakeholders to grow revenue, while ensuring our advertising never compromises the trust our users place in the platform.

This role reports to the Head of Product.

What you'll do

Own the global advertising product end-to-end: ad-core stack (serving, auction, targeting, measurement) across all marketplaces and platforms

Drive growth of advertising revenue beyond listings, including self-serve advertiser tools, programmatic demand, and retail-media formats such as sponsored listings, native, and video

Own integration of ads into AI-native surfaces such as AutoIQ and agentic search, balancing yield against buyer experience

Define and track advertising success metrics: revenue, fill rate, eCPM, advertiser ROI, buyer experience impact

Partner closely with Engineering, Data Science, Commercial, and Sales teams to build the product capabilities that unlock revenue growth

Represent the advertising product at the leadership level, presenting strategy and results to executive audiences

What we're looking for

Significant product management experience in digital advertising, ad-tech, monetisation, or revenue product at scale

Proven track record of building and scaling advertising products — programmatic ads, third-party ads, billing systems, or ad-serving platforms

Experience taking advertising or monetisation products from early-stage to meaningful revenue

Ability to balance monetisation yield with user experience — making evidence-based trade-offs between revenue and buyer trust

AI-native: you build with AI, not just use it for productivity. You experiment with AI tools outside of work and bring that curiosity into your product craft

Zero-to-one: you see opportunities, not just optimisations. You spot problems, build prototypes, and ship

Comfortable with ambiguity: you don't wait for perfect clarity — you create it

Strong stakeholder management across commercial, engineering, and executive audiences

Preferred

Experience with retail media, sponsored listings, native advertising, or video ad formats in a marketplace or e-commerce context

Familiarity with AI-native product surfaces and how advertising integrates with AI experiences

Multi-market experience across different regulatory and commercial environments

Diversity, Equity and Inclusion at the company

The company values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!

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