Lead GTM System Builder

Help make the world more hospitable

The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At the company, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.

You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.

If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.

About the role

Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like the company – but if we had to distil it into a job description (which we do because this is a job description), it would be this:

GTM at the company runs on Salesforce, HubSpot, Nue, Databricks and Gong, and a lot of the work between those systems is still manual. This role owns the answer to a question that did not exist as a job a year ago: can we build this with AI instead of buying another tool. It is the first role of its kind at the company, with no playbook to inherit and no predecessor to follow.

You will sit close to GTM teams, understand how they actually work, and ship production automation that removes manual steps from the commercial stack. This is IC5, the most senior individual contributor level at the company, and it is a pure IC track with no path or expectation into people management.

What you would do

• Meet with GTM teams to understand their processes firsthand, then design and ship automation that removes real manual work

• Own delivery end to end: no PM, no handoff, you scope, build, and validate what you ship

• Travel to local offices when deeper embedding is needed, build alongside the team for a few days, and train them on what you shipped

• Architect systems that integrate with Salesforce, HubSpot, Nue, Databricks and Gong, with security and reliability built in from the start

• Work as the connective layer between engineering rigor and commercial reality, translating GTM problems into production-grade AI systems

AI Fluency Level 4: this role is built around it. You will design and ship AI-powered systems that GTM teams depend on for real commercial outcomes, not internal prototypes. That means making engineering decisions about model choice, agent design, and RAG pipelines the same way you would about any other production system, and taking full ownership of what happens when it is live.

For more information on AI fluency at the company, please refer to AI Fluency at the company: A Comprehensive Guide for Candidates on Confluence.

What you would bring

• 5 to 7+ years of engineering experience at Tech Lead, Staff, or Principal level, with a track record of owning a technical domain end to end at a company between 100 and 2,000 people

• The last 6 to 12 months spent heavily on AI: building agents, shipping AI-built systems to production, with concrete proof of impact rather than demos

• Genuine fluency with LLM APIs, agent frameworks, RAG pipelines, and MCP integrations, as an active practitioner rather than an occasional user

• Deep engineering judgment: you can validate AI-generated code, reason about security and architecture, and are comfortable in any language rather than tied to one tool or platform

• AI Fluency Level 4 or the equivalent hands-on experience shipping AI-powered systems into production

Nice to have

• Some Salesforce or CRM engineering experience, beyond admin or low-code configuration

• Familiarity with the GTM stack: HubSpot, Nue, Databricks, Gong, Clay

• Comfort working directly with RevOps or sales ops stakeholders without needing a translator

Spain

€68.500 — €103.000 EUR

Czechia

1 327 000 Kč — 2 399 000 Kč CZK

UK

£78,500 — £125,000 GBP

Sweden

705 500 kr — 1 165 500 kr SEK

Ireland

€75.500 — €125.000 EUR

Pay Transparency at the company

Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.

This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.

If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.

What’s in it for you?

Our success is powered by our incredible people, supported by benefits that help them thrive.

Global benefits

No matter where you’re based, you’ll enjoy

• Unlimited paid holiday (yes, really)

• Participation in our company share program

• Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)

• An annual Learning budget of €300 (and more for high performers) to support your development

• Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself

• A work from anywhere policy with flexibility to work abroad for a few weeks each year

• Relocation options, available after one year

• Flexible, hybrid working options

• A home office setup budget to make your workspace your own and a monthly work-from-home allowance

• Claude tokens, so you can automate workflows and build smarter, more efficient ways of working

Local benefits

You'll receive additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks. Ask us about it during your interview process.

Life at the company

We’re an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. Different perspectives make better ideas, stronger products and a more welcoming company.

We also believe transparency is important when deciding if you're the right fit. The company is an ambitious, high-pressure environment of continuous learning and high standards. Success here requires resilience, adaptability and a willingness to solve difficult problems.

A few things that define how we work

• High autonomy means high responsibility. People are expected to take ownership and drive outcomes. There isn’t a detailed playbook for everything, and that’s part of what makes the work challenging – and rewarding.

• Change is constant. We’re growing quickly and adapting as we scale. Teams, processes and priorities continue to evolve, and only people who stay curious and agile will thrive.

• We’re remote-first, not relationship-free. Flexibility is core to how we work, but strong relationships still matter. Our teams are global, so we need expert collaborators and communicators to help us move forward together.

• AI is an integral part of our processes. It’s not here to steal people’s jobs, but to amplify efficiency and productivity. We’re motivated to proactively use the technology to seek out better ways of working and share our findings with the rest of the company.

If there's anything we can do to support you during the application process, let us know.

We don't discriminate on the basis of race, religion, colour, nationality, gender, sexual orientation, age, marital status, veteran status, disability or any other protected characteristic.

One final thing: don't hold back. If you don't meet 100% of the criteria in this job description but you're certain you could make a big impact, apply. Everyone should have equal access to opportunities, and we're committed to providing an inclusive experience.

If the company sounds like the kind of environment where you'd thrive, we'd love to hear from you.