Influencer Marketing Senior Specialist

About the company

We weren't built to follow, we were built to lead.

The company is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves.

Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.

We don't play it safe. We build what's next.

Instagram | TikTok | Culture page

Role Mission

As an Influencer Marketing Senior Specialist you will be responsible for leading the end-to-end delivery of complex influencer marketing campaigns and overseeing a portfolio of campaigns, ensuring operational excellence, quality, and performance. You will provide strategic direction and day-to-day guidance to the campaign team, manage key influencer relationships and escalations, balance priorities and resources, and drive continuous process improvements to ensure successful campaign execution and team development.

Key responsibilities

• Complex Campaign and Portfolio Delivery: Own the end-to-end delivery of complex influencer campaigns or a portfolio of campaigns, ensuring objectives, quality standards, timelines, and agreed budgets are met.

• Influencer Identification and Partnerships: Guide influencer selection across campaigns, oversee complex negotiations, and support the team in managing high-priority creator relationships.

• Cross-Campaign Prioritization: Make complex operational decisions, balance competing priorities, and coordinate team capacity and dependencies across campaigns to keep delivery on track.

• Content Quality and Delivery: Oversee content reviews, feedback, approvals, and publication across TikTok and other social media platforms, resolving complex content or delivery issues.

• Analytics and Reporting: Review performance across campaigns, identify recurring risks and opportunities, and translate insights into actionable recommendations for the team.

• Escalation Management: Act as the first point of escalation for campaign delivery issues, resolve complex creator and operational challenges, and address systemic problems that affect multiple campaigns. Escalate decisions beyond agreed authority with clear recommendations.

• Team Leadership and Development: Oversee and guide multiple specialists and junior specialists, delegate responsibilities, align priorities, monitor delivery quality, and provide coaching and constructive feedback.

• Campaign Administration and Oversight: Ensure contracts, payments, documentation, and tracking systems remain accurate and up to date across assigned campaigns.

• Process Improvement: Identify recurring delivery challenges and drive improvements to workflows, quality standards, and ways of working across campaigns.

Skills & experience

• At least 3–4 years of hands-on experience in influencer marketing campaigns, with demonstrated ability to independently lead complex campaigns or manage multiple campaigns simultaneously.

• Strong knowledge of influencer marketing and a proven ability to take ownership of delivery across campaigns, from influencer selection and negotiations through reporting.

• Strong communication and negotiation skills, with the ability to manage complex influencer relationships, navigate difficult conversations, and guide the team in delivering constructive feedback or reshoot requests.

• Demonstrated ability to oversee and guide multiple team members, delegate effectively, balance workloads, and develop specialists and junior specialists through coaching and feedback.

• Excellent attention to detail and organizational skills, with the ability to manage competing deadlines, dependencies, and delivery risks while maintaining accurate tracking and reporting.

• Transparent and proactive internal communication, including clear updates on campaign progress, team capacity, risks, and proposed solutions.

• Availability to work US hours

• C1-level written and spoken English.

The company Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We're not looking for people who think the same, we're looking for people who want to grow with us.

Here's what it actually looks like to belong here

Be Kind — because respect, trust, and honest feedback make great teams stronger.

Go Beyond — because good is never enough when excellence is the standard.

Craft Together — because the best ideas don't happen in silos.

Enjoy the Journey — because growth lives outside the comfort zone.

Own It — because real impact starts with accountability.

If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At the company, difference is not something we accommodate, it's what makes us stronger.

With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

Instagram | TikTok | Culture page