Head of Marketing

The company Group is a leading digital marketing powerhouse specializing in iGaming, affiliate marketing, and performance-driven solutions. With a strong presence in both B2B and B2C markets , we are looking for an experienced and strategic Group Head of Marketing to lead and optimize our global marketing initiatives.

The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy that drives brand growth, customer acquisition, and revenue across multiple business lines. This role requires a strong understanding of performance marketing, lead generation, sales enablement, and brand positioning in the iGaming and digital marketing sectors.

The ideal candidate will be a data-driven leader with hands-on experience in SEO, PPC, social media, content marketing, email marketing, digital PR, sponsorships, partnerships. Candidates must also be proficient in managing cross-functional and remote teams while ensuring alignment with the company’s business objectives.

This position offers a unique opportunity for a strategic and results-oriented marketing leader to take ownership of a fast-growing marketing ecosystem.

Responsibilities

Marketing Strategy & Performance

• Develop and implement a unified marketing strategy for all the company Group companies, covering both B2B and B2C operations.

• Oversee brand positioning, customer acquisition, retention, and performance marketing across multiple channels.

• Optimize marketing spend and ensure data-driven decision-making to maximize ROI.

• Utilize SEO, PPC, email marketing, CRM, and digital PR strategies to drive sustainable growth.

• Implement lead generation and marketing automation strategies to support sales teams.

Leadership & Team Management

• Build, mentor, and lead a cross-functional marketing team across disciplines such as social media, content, paid media, events, and partnerships.

• Foster collaboration between marketing, sales, and business development teams to align marketing efforts with revenue objectives.

• Oversee the execution of sponsorships, expos, and strategic partnerships to enhance market presence.

Market Expansion & Brand Development

• Strengthen the company Group’s global brand presence.

• Identify and leverage new opportunities for partnerships and sponsorships to expand market influence.

• Represent the company at industry events, expos, and networking opportunities to drive business growth.

Requirements

• Minimum of 5 years of experience in senior marketing leadership roles (Head of Marketing, VP of Marketing, CMO, or equivalent).

• Strong expertise in iGaming, affiliate marketing, or performance marketing.

• In-depth knowledge of B2B and B2C marketing strategies within digital industries.

• Proven track record in performance marketing, analytics, and ROI optimization.

• Experience managing SEO, PPC, CRM, content marketing, social media, and digital PR campaigns.

• Strong leadership skills with experience in managing remote and cross-functional teams.

• Proficiency in sales and lead generation strategies to support business development efforts.

• Ability to balance creativity with commercial acumen to drive both brand and revenue growth.

• Hands-on experience with paid social media, sponsorships, partnerships, and expos is an advantage.

What we offer

• Diverse career growth opportunities

• Friendly and supportive colleagues

• Highly competitive salary and bonuses

• Performance related bonuses

• "Refer a friend" bonus

• Possibility of successfully managing work-life balance

• Corporate events

• Advanced benefits package (public holidays, additional days off, etc).

• Paid trainings and work-related courses

• Corporate travel opportunities