Head of Demand Gen

ABOUT the company

The company is revolutionizing legal tech with an AI-powered Legal Intelligence Platform trusted by some of the world's fastest-growing companies. We help in-house legal teams accelerate negotiations, reduce risk, and unlock institutional knowledge through automated workflows.

THE ROLE

The Head of Growth Marketing will own the company’s demand generation, growth strategy, and marketing contribution to revenue.

You will build and execute programs across paid acquisition, content, events, account-based marketing, lifecycle campaigns, and partnerships. You will work closely with sales and the founders to identify the highest-impact channels, improve conversion throughout the funnel, and generate qualified enterprise pipeline.

This is a hands-on role for someone who can set the strategy, execute campaigns, analyze performance, and build the team over time.

WHAT YOU WILL DO

• Own the global growth marketing strategy and pipeline targets

• Build and optimize paid, organic, outbound-supported, event, webinar, and partner campaigns

• Develop account-based marketing programs for priority enterprise accounts

• Create campaigns targeting general counsel, legal operations, and procurement leaders

• Improve conversion across website visits, leads, meetings, pilots, and closed revenue

• Build reporting across customer acquisition cost, pipeline contribution, conversion, attribution, and return on spend

• Partner closely with sales on target accounts, messaging, campaign follow-up, and pipeline quality

• Work with product and customer teams to turn customer outcomes into content, case studies, and campaigns

• Test new channels, messages, offers, and audiences quickly

• Build and manage the growth marketing team and external partners as the company scales

WHAT WE ARE LOOKING FOR

• Strong experience building growth or demand generation for an enterprise SaaS company

• A track record of generating qualified pipeline, not only leads or engagement

• Experience marketing to senior enterprise buyers through long and complex sales cycles

• Strong knowledge of paid acquisition, account-based marketing, content, events, lifecycle marketing, and marketing operations

• A highly analytical approach to attribution, experimentation, conversion, and budget allocation

• Ability to operate both strategically and hands-on in an early-stage environment

• Strong collaboration with sales and a clear understanding of enterprise pipeline management

• Experience in legal technology, enterprise AI, workflow software, CLM, or procurement technology is highly relevant.

WHY JOIN the company

• Be a voice shaping the future of legal AI. You'll help legal leaders understand and embrace technology that's fundamentally changing how in-house legal teams operate.

• Turn your experience into influence. Your years of legal leadership experience won't just be valued; they'll help shape our product, our market presence, and how we engage with customers.

• Build a category, not just a product. We're challenging how an entire industry thinks about legal technology, and you'll be at the forefront of that conversation.

• Real visibility, real impact. You'll represent the company on industry stages, build relationships with influential legal leaders, and directly contribute to the company's growth.

• Work closely with leadership. You'll collaborate directly with our leadership team, bringing your ideas, perspective, and industry expertise to the table.

• A company on the rise. We're a fast-growing, VC-backed AI startup with ambitious plans and a product that's changing how legal teams work.

• Great people, zero corporate nonsense. We're ambitious, a little crazy, and serious about building something exceptional. We work hard, have fun, and enjoy the ride.

EQUAL OPPORTUNITY

The company is an equal opportunity employer, committed to building a diverse and talented team. We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other characteristic protected by applicable law. We welcome candidates from all backgrounds.