Growth Product Manager (Acquisition Funnels)

Who Are We?

The company is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

About the role

As a Growth Product Manager, you will create and optimize acquisition funnels for one of our health and fitness apps, with a strong focus on subscription conversion, ARPU growth, and audience expansion. You will combine data, experimentation, and user insight to design meaningful funnel and monetization improvements that reach and help millions of users.

What you’ll do

• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition

• Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests

• Develop deep funnel insight through analytics, user feedback, competitor research, and learning from our experiment history

• Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources

• Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements

• Continuously translate experiment results into stronger follow-up hypotheses and next tests

• Manage users' expectations on their way to a healthier life and create a bridge between creative, funnel and product

• Create new, innovative funnel concepts that capture emerging health and fitness trends

Your professional qualities

• 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles

• Strong experimentation expertise and understanding of A/B testing methods

• Solid UX and user research knowledge

• Strong analytical skills and comfort working with product data

• English proficiency B2+

Candidate journey: ⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager--> ⭕️ Business Case --> ⭕️Skills interview.