Growth Marketing Lead, Programmatic & Video

Why join us

The company is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, the company enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. The company’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on the company, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.

Working at the company allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at the company

The Marketing team tells the the company story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.

What you’ll do

The company is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.

You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where the company should invest next. You’ll combine deep programmatic expertise with strong measurement, audience, and experimentation instincts to turn media insights into smarter investment decisions and scalable growth. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation.

This is a highly visible role for someone excited to build: evolving our media operating model, strengthening our technology and partner ecosystem, and helping establish the systems and capabilities that will shape the next phase of the company’s paid media strategy.

Where you’ll work

This role will be based in our Salt Lake City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of three coordinated days in the office per week, Monday, Wednesday and Thursday. The company also offers the flexibility to work remotely for up to four weeks per year, in one-week increments.

Responsibilities

• Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.

• Evolve the company’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.

• Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.

• Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.

• Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.

• Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.

• Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.

Requirements

• 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.

• Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.

• Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.

• Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.

• Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.

• Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.

• Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.

• Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.

• Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.

Bonus Points

• Experience in fin-tech marketing or marketing to finance professionals.

• Familiarity with product-led growth or hybrid demand models.

• Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.

Compensation

The expected salary range for this role is $148,000 - $212,750. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

The company LLC is a wholly owned subsidiary of Capital One, N.A.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. The company recruiters will only reach out via LinkedIn or email with a  the company.com  domain. Any outreach claiming to be from the company via other sources should be ignored.