Growth Generalist (US Based - Remote)

About the company

The company helps large retailers and consumer-goods companies redesign and automate the operational processes that sit between systems and teams. Our agents execute the work end to end across ERPs, portals, inboxes, spreadsheets and phone calls, write the result back to the system of record, and provide evidence of what changed.

Our customers include one of Europe's largest online grocery retailers, a global beauty e-commerce brand, a Middle East retail group, and a European pharmacy chain. The buyer is usually a Head of Operations, Supply Chain, Finance or IT at a large retailer or FMCG brand. New deals land at €100k-€250k ARR.

About the role

We are looking for a Growth Generalist to create qualified enterprise demand through content, customer proof, events, partnerships, referrals and nurture.

You will work directly with the Head of Marketing, Tom and the commercial team to turn those channels into qualified enterprise conversations and pipeline.

This is a hands-on role. You will personally write and ship most of what you launch — you develop the ideas, build the assets, run the programs and measure whether the work creates real commercial outcomes.

You will work closely with the owner of the company's outbound motion. Your focus is demand creation, not direct outbound execution or infrastructure.

What you'll do

• Build the company's content and customer-proof engine

Personally write and ship most of the content that helps enterprise buyers understand and trust the company — founder LinkedIn content, customer stories, operator insights, vertical-specific assets and commercial enablement materials. This is a hands-on generalist seat, not a strategy-and-delegate role: the bar is built around people who build things themselves, not people who direct others to build them. You own what gets created, why it matters, how it is distributed and how it supports the pipeline.

• Run focused growth experiments

Test content formats, campaign concepts, referral loops, nurture journeys and distribution channels. Define the audience, develop the angle, launch quickly and measure whether each program creates meaningful engagement and qualified conversations.

• Own the event and field-marketing motion

Run industry conferences, executive dinners, founder-hosted roundtables and customer-led sessions. Decide which audiences and formats are worth pursuing, fill the room with relevant operators and build the follow-up journey that turns participation into pipeline.

• Build partnerships, referrals and ambassador programs

Identify customers, operators, advisors and ecosystem partners who can expand the company's reach. Create repeatable ways for them to introduce, endorse or collaborate with the company.

• Build nurture and conversion journeys

Create programs for buyers who are interested in the company but are not yet ready to speak with Sales. Use content, customer proof, event follow-up and relevant account context to move them towards a qualified commercial conversation.

• Measure commercial impact

Track content-to-conversation conversion, event-sourced and event-influenced pipeline, partner contribution, nurture performance and campaign conversion.

The primary measure of success will be qualified pipeline sourced by these programs, with materially influenced pipeline tracked separately.

Who you are

• You have built demand for an enterprise B2B product or service sold through long, multi-stakeholder buying cycles.

• You can show programs you personally launched and explain the audience, distribution, conversion path and qualified pipeline they sourced.

• You are an excellent writer who can turn complex products and customer evidence into clear founder content, customer stories, event invitations and nurture messaging.

• You understand distribution and conversion, not just content production. You know how to get the right material in front of a defined account set and move engagement towards a sales conversation.

• You use AI tools as a core part of how you work — for research, drafting, content pipelines or reporting — and treat it as leverage for a one-person function, not just a drafting shortcut.

• You measure commercial outcomes, distinguish sourced from influenced pipeline and stop programs that do not work.

• You have operated in an early-stage B2B company without an established playbook, working directly with senior leaders and moving between strategy and hands-on execution.

• Experience marketing to Operations, Supply Chain, Finance or IT leaders in retail, CPG or another complex enterprise environment is a strong advantage.

What we offer

• Competitive salary and equity.

• Seed-stage company backed by Index Ventures ($15M seed). Our founder and

CEO is Tom Cupr, who previously founded one of Europe's largest online grocery

retailers.

• The growth function is yours. You're not reporting into a Head of Growth, you're

• building the function.

• Remote-first across the US.

How we hire

• Recruiter screen

• Hiring manager interview

• Practical discovery

• Final round

We aim to close the process in under three weeks.

If this is the kind of problem you want to spend your time on, get in touch.