Full Stack Engineer

Job Title: Full Stack Engineer

Location: Full-Time, Remote

Working Hours: US Hours - EST

About the Role

Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.

They are looking for a hands-on Full Stack Engineer with proven experience in marketing/ad tech environments to build and scale internal systems that directly support campaign performance and revenue operations.

This is a builder role , not a strategy-only position.

You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across ad platforms, tracking systems, and CRM-driven pipelines .

You’ll work closely with leadership, media buyers, and operators to turn ideas into production-ready systems that directly impact campaign performance and lead conversion .

Key Responsibilities

• Internal Tool Development (Primary Focus)

• Build and deploy internal tools using Next.js, React, and Python

• Develop marketing dashboards, reporting systems, and operational tools

• Replace manual workflows with scalable, automated solutions

• Marketing Data, Tracking & Attribution (Core Focus)

• Implement and optimize Meta Pixel and Conversion API (CAPI)

• Ensure accurate event tracking, deduplication, and attribution

• Build pipelines connecting ad platforms → backend systems → dashboards

• Develop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality)

• AI Integration in Marketing Workflows

• Apply AI to real marketing use cases such as:

• Ad copy and creative generation

• Lead scoring and qualification

• Campaign insights and reporting automation

• Work with APIs such as OpenAI and similar AI platforms

• Build AI systems embedded into live marketing and operational workflows

• CRM & Lead Lifecycle Automation (Critical)

• Integrate and automate CRM systems such as GoHighLevel, Close CRM, HubSpot, or similar

• Build systems connecting lead capture → CRM → follow-ups → conversion tracking

• Implement automations including lead routing, pipeline management, and conversion syncing (offline events/CAPI)

• Ensure data consistency between ad platforms and CRM outcomes

• Rapid Execution & Iteration

• Ship quickly, test, and iterate based on real campaign data

• Collaborate with media buyers to solve campaign and operational bottlenecks

• Continuously improve systems that impact marketing performance and efficiency

Requirements (Non-Negotiable)

• 4–6+ years of hands-on software engineering experience

• Strong full-stack skills ( React / Next.js + Python )

• Proven experience building and deploying production-level tools and systems

• Experience working with APIs, webhooks, and automation systems

• Active use of AI tools in day-to-day work

• Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)

• Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution

• Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)

• Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar)

• Including lead capture, routing, pipeline management, and conversion tracking

• Experience connecting ad platforms with CRM systems for attribution and reporting

• Builder mindset with a strong bias toward execution

Nice to Have

• Experience working in a performance marketing agency environment

• Familiarity with paid media metrics (ROAS, CPL, CAC, conversion rates)

• Experience with tools like Zapier, Make, or similar automation platforms

• Understanding of data pipelines and attribution challenges (e.g., iOS/privacy changes)

What Success Looks Like

• Internal tools actively used by media buyers and operators

• Reduced manual work across campaign and CRM workflows

• Accurate and reliable tracking and attribution across systems

• Faster execution of campaigns and reporting

• AI-driven systems improving lead quality, conversion rates, and efficiency

Interview Process

• Initial Phone Screen

• Video Interview with the company Recruiter

• Client Interview

• Offer & Background Verification

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