Field Marketing Manager

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re the company®— an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re the company Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At the company, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is the company.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

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Position Overview

As the Field Marketing Manager, you’ll be the face of the company® or ALANI NU® brand on the ground, driving awareness, trial, and conversion across your region. This is your opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail. You’ll bring leadership, creativity, and a passion for building community through smart, scalable field programs.

This position is available in the following markets

• Los Angeles, CA - ALANI NU®

• Northern Los Angeles, CA - the company®

• Southern Los Angeles, CA - the company®

Field-Based: Remote; role requires presence in assigned market.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $60-$70k

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

Requirements

• Experience : 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years in team management or field leadership

• Education : Bachelor's degree preferred

• Strong background in community engagement, event marketing, and project management

• Familiarity with regional events and cultural moments that drive brand relevance

• Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure

• Self-motivated with excellent organizational and problem-solving skills

• Strong interpersonal and communication skills

• Comfortable working independently and collaboratively in a dynamic environment

• Willingness to travel within the assigned region

• Valid U.S. driver’s license

• Physically able to lift up to 25 lbs and stand for extended periods

Key Responsibilities

• Implement 360° marketing campaigns aligned with national goals and regional sales strategies

• Build partnerships with local influencers, community leaders, and media outlets

• Develop and manage local sponsorships and sampling opportunities

• Lead high-impact consumer activations and events; measure performance to optimize ROI

• Recruit, train, and lead a team of part-time Brand Ambassadors

• Collaborate with Sales and distributor teams to support in-store visibility and retail success

• Manage regional marketing budgets, product forecasting, and campaign reporting

• Oversee operational logistics, including warehouse space, product inventory, and company vehicle use

• Coordinate with Finance to process invoices and manage expenses

• Support broader marketing and sales initiatives as needed

Benefits

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability

• Life insurance

• 10 Vacation days per year subject to accrual policy

• 11 Company paid holidays

• 401(k) with Company match

• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. The company is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

The company Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [link for members]

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.