Director, Web Growth

About Us

Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill the company’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.

With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role

Mobile has long been at the center of the company's success, but web GMV potential isn't fully realized. Today, the levers that drive it — paid search, on-site conversion, SEO, and content — are managed in pieces rather than owned as a single outcome.

We're hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with GMV as the number you're accountable for and every channel and page as a lever you're willing to pull, cut, or reinvent to move it. You'll identify where growth is being left on the table, prioritize the highest-impact opportunities, and partner closely with Product and Engineering to unlock them — not just request changes, but diagnose funnel drop-off yourself and drive the fixes.

This is a new role. You'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content — likely starting with contractors and agencies rather than a large owned team. You'll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand media.

What You'll Own

• Web-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolation.

• Own the comprehensive view of a web customer’s total lifecycle , defining and strengthening the funnel to drive customer lifetime value.

• Direct management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself.

• Hands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them.

• An experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering.

• Building SEO and content capability from the ground up — scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine.

• Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel.

• A clear, data-grounded point of view on when web should feed app installs versus stand on its own , with tradeoffs made explicit to leadership.

• Full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics.

• Visibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities.

What We're Looking For

Required

• 8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channel.

• Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the role.

• Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day.

• Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions.

• Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point.

• A track record of being evaluated on a business outcome rather than a channel KPI.

Bonus

• Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one number.

• Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team.

• A point of view on web-to-app dynamics in a company with both surfaces.

• Formal experimentation program design (prioritization frameworks, testing governance).

• Pricing or promo strategy exposure.

• AI fluency — using AI to accelerate experimentation, testing velocity, or decision-making.

What Success Looks Like

In your first 90 days

• You've audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focus.

• You're managing the paid search team independently and have a clear handle on account structure, budget, and performance.

• You've scoped the SEO/content opportunity and have a plan — agency, contractor, or otherwise — to start building it.

In your first year

• Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there.

• You've run meaningful CRO/experimentation work in partnership with Product that measurably improved conversion.

• SEO/content capability exists where there was none, and is producing early signal.

• You have a clear, evidence-based point of view on the web/app relationship that leadership trusts.

The Team

You'll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player — you'll manage the paid search team directly, but the CRO and SEO/content work is hands-on. You're building capability more than inheriting it.

What We Can Offer

• Flexible PTO

• Competitive salary & equity package

• Monthly the company credits for any event ($1,200/yr)

• Medical, dental, & vision insurance

• Life insurance and disability benefits

• Diverse Family-forming benefits through Carrot Fertility

• 401k, HSA, pre-tax savings programs

• Company off-sites and meet-ups

• Wellness programs

• Tenure recognition

At the company pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

United States - Pay Range

$240,000 — $270,000 USD

The company is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.