Director of Marketing

About the company

The company was founded in 2017 by JB Straubel, co-founder and former CTO of Tesla, on a simple but radical idea: the critical minerals powering the energy transition already exist. They just need to come back. Today the company is the largest lithium-ion battery recycler in North America — recovering, refining, and redeploying critical minerals from end-of-life batteries back into the supply chain. On the energy side, the company has deployed the largest second-life battery project in the world, delivering power to AI data centers in months rather than years using proprietary energy architecture engineered entirely in-house. The company is profitable, the market it operates in is projected to grow 20 to 50 times over the next decade, and the company is the only company with the supply chain, the technology, and the operational scale to lead it.

Director of Marketing

The Director of Marketing will drive the narrative, go-to-market strategy, and digital footprint across all business lines and will lead the small team responsible for executing it. Through strategic product marketing and intentional brand storytelling, this team will establish the company’s voice, presence and value across the most effective and impactful channels to engage key audiences and stakeholders including talent, investors, partners, customers, and influential voices.

The director will work directly with leadership and functional leaders, serving as the company's primary marketing voice and building systems that grow sustainably as the company scales.

What You'll Drive

Product Marketing & GTM Strategy

• Develop and own the positioning and messaging architecture for each business line — recycling, materials, and the company Energy

• Lead go-to-market strategy for new product launches, partnership announcements, and commercial milestones

• Build audience intelligence: define customer personas, map decision journeys, and pressure-test messaging with commercial and BD teams

• Own competitive positioning and ensure the marketing function stays ahead of its competitive landscape

• Develop sales and enablement materials: one-pagers, pitch decks, capability briefs, RFP response frameworks

Brand & Narrative Architecture

• Help set and protect the company brand voice, visual standards, and editorial POV across all channels and business lines

• Contribute to the development of a company-level story that unifies business lines under a coherent mission and positions the company as the defining company in domestic battery circularity

• Translate deeply technical work into clear, credible narratives for non-technical audiences without losing precision

Team Leadership & System Building

• Build the operating system for the marketing function: editorial calendar, campaign frameworks, asset library, analytics stack

• Establish trust and direct working relationships with product, BD, policy, and communications counterparts

Cross-Functional Integration

• Maintain alignment with leadership on strategic priorities and emerging narrative opportunities

• Partner with PR and communications to coordinate earned media, executive profiling, brand reputation and crisis response

What We're Looking For

• 10+ years in B2B product marketing, with at least 3 years leading a team or function

• Deep experience in technical product storytelling — clean energy, advanced manufacturing, industrial tech, defense tech, or similar domains

• Demonstrated ability to build and own full go-to-market strategy, including campaign execution

• Strong writing skills – can draft an executive brief, a customer-facing one-pager, and a conference keynote outline

• Experience marketing to enterprise procurement/BD audiences, government or policy stakeholders, and engineering talent

• Comfort operating without a large team or big agency support

What Success Looks Like

The company's market position is sharper and better known among enterprise and technical audiences. The company’s channels tell a powerful and clear story of the company’s products, strengths and vision. The marketing function runs as a system driving strategic storylines and supporting company goals.

In accordance with California pay transparency laws, the salary range for this position is listed below. Actual compensation may vary based on a variety of factors, including experience, education, and skills.

California Pay Range

$192,500 — $252,500 USD

The position is full-time. Compensation will be commensurate with experience.

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